Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant Lanka (SVP, Paid Media) for a chat – to understand his work, his plans & dreams at iQuanti.
Seniors may not be ‘digital natives’ like younger generations, but they still use digital media by the millions. Consider these 3 tips for financial services marketing to seniors.
From our experience managing enterprise SEO initiatives across industries, we have studied and tested 6 key factors that can help cultivate a synergetic balance between SEO and PPC.
Artificial intelligence promises to bring change to nearly every industry and digital marketing, in particular, will see major upheaval from AI sooner rather than later. Keep an eye on these 3 areas of enterprise marketing as AI proliferates.
iQuanti’s Byron A. Todman takes a deep dive into how paid social media influences your customers’ path to purchase and the 3 metrics that can help you understand the true impact of paid social.
Our experienced SEOs lay down 5 key elements you should consider while designing the content strategy for an enterprise company so as to enhance the customer experience and your SEO for key acquisition terms.
A productive relationship with your enterprise SEO agency helps you maximize results from the search channel. Here are 3 questions you must ask your enterprise SEO agency before hiring them in order to set yourself up for SEO success.
At iQuanti, we have developed a six-step enterprise content publishing process that has enabled us to efficiently publish winning content across the customer journey across our enterprise client websites.
Many enterprise websites fail to touch the entire buyer journey via their content marketing plan. Learn about the 3 content types that your banking website needs to build a robust enterprise content marketing strategy.
A recent Google algorithm update saw fact checkers get implemented for some searches. Learn why that matters – and how to get your page content listed as a verification source. iQuanti’s Michael Bertini shares his thoughts.
Are you planning a bank website redesign in 2019? iQuanti’s Wayne Cichanski (VP, Search Strategy) talks about the top 5 key SEO elements you should not neglect in order to ensure that your bank web redesign is impactful.
Have you been hit by Google March 2019 core update aka the Florida 2 algorithm update? iQuanti’s Wayne Cichanski offers some tips on what you can do to inoculate your site against any negative ranking changes.
A search marketer’s analysis of what most Americans are looking for on National Pi Day – Pi (the irrational, intriguing marvel number) or PIE (the delicious, versatile comfort treat)? Read on and do the math while we go grab ourselves a piece of pie.
Facebook has entered the blockchain – crypto race with its acquisition of Chainspace. iQuanti experts share their thoughts on what Facebook’s blockchain future may mean for marketers & advertisers.
Struggling to keep tabs on the latest Google search algorithm updates? iQuanti’s Michael Bertini analyses the recent Google search rankings flux across enterprise websites in 2019 and offers tips to keep up.
iQuanti’s Dan Borger talks about what Facebook’s blockbuster 2018 Q4 earnings and its continued success as a marketing channel says about the platform – and about the state of digital marketing in 2019.
Here is a look back at some of the top digital marketing trends predicted at the beginning of 2018 to verify which were correct. Also adding in a few of our own projections for what’s to come in 2019.
iQuanti’s Tony Hooper talks about the major trends that shaped financial services digital marketing in 2018 – from shifts in media consumption to changing customer engagement models.
As investments in Search Optimization continues to rise, iQuanti’s Wayne Cichanski talks about 5 considerations that large organizations need to be mindful of as they kick off their enterprise SEO audit in 2019.
Here are three truisms about SEARCH that has inspired iQuanti’s journey to developing ALPS, and which explain why our enterprise SEO platform delivers SEO success.
iQuanti brings you our ‘best digital marketing reads’ of October 2018 – a carefully curated list of must-read articles, hand-picked by over 200 digital marketers. Happy reading!
Connecting marketing activities to revenue lift is a challenge for enterprise brands. Download this whitepaper to learn how iQuanti harmonizes disparate data sources and offers new…
To stay ahead of the competition in enterprise SEO, focus on what your competitors may be missing. Here are two enterprise SEO gaps that not enough brands identify and prioritize.
Sastry Rachakonda, iQuanti’s founder and CEO, shares his insights into how the company has become a four-time Inc. 5000 winner.
When most people think SEO, the last thing that will come to mind are terms like fast…
Ready to develop an organic search strategy but unsure where or how to begin?
Hyperlocal search engine optimization is similar to enterprise SEO, but more…
The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization…
Understand the differences between caching and indexing to optimize how the Googlebot…
AI promises to revolutionize digital marketing, especially in situations where an algorithm…
Google is improving its SERPs. Site owners who use schema to pass key page information…
Regulation on Facebook data use might make it harder for small businesses to advertise on the platform.
Google is making Wikipedia content more prominent in some of its search results.
Google continues to grow both its core desktop ad business and its Google Shopping division.
Amazon is threatening Google in product search – and other key takeaways from April’s Search Insider Summit.
Ad spend is down on Facebook. With the Senate highlighting how Facebook data can be manipulated, the trend could accelerate.
Google recently put an ad ban in place to rein in shady ad networks. The move could make some kinds of ads more costly.
Google is taking steps to enhance its legitimacy as a news source. More publications may implement paywalls in response.
Google could leverage AI to learn what users want to see within answer packs and improve its results pages. Here’s what that would mean for marketers.
Google’s Chrome browser now includes ad blocking – a move that could enforce better behavior from marketers and lead to a more sustainable ad ecosystem.
By enabling advertiser micropayments and improved targeting, blockchain technology could lead to better, more transparent online advertising.
Google, aiming to strengthen its position as an authoritative news source, is increasingly filtering tweets from search results to limit “fake news.”
Google has released two tools to help webmasters and SEOs improve their mobile sites. Both page load speed and conversion can benefit.
Google’s March 2018 core algorithm update has significantly affected some websites’ search rankings. Here’s how to stay competitive.
Imagine that you’re an organization that relies heavily on maintaining a…
Google’s search engine results page (SERP) continues to evolve on a…
Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a…
According to data from the U.S. Census Bureau, there are an estimated 2 million…