THINK PIECE: Six Analytics Tactics to Grow Deposits
Read iQuanti’s report to understand:
- How to use the following six analytics tactics to effectively use consumer data to drive Deposits growth:
- BEHAVIORAL & PROFITABILITY ANALYSIS
- PRODUCT PROPENSITY OR BASKET ANALYSIS
- WALLET SHARE ANALYSIS
- RETENTION ANALYSIS
- PROFITABILITY JOURNEY OVER TIME ANALYSIS
- ALIGNING MESSAGING WITH SEGMENTS
Read this report to understand:
- How a deeper understanding of existing customer data can benefit banks and credit unions
- Six analytics tactics to help these organizations grow deposits by:
- Identifying new opportunities
- Prioritizing investments across identified opportunities and
- Winning deposits with longer lifetime values.
iQuanti’s Precision Targeting data modeling framework is modeled for two factors – propensity (who are most likely to deposit or who are at risk of transferring out) and value (who has the most lifetime value). The model gives us unique insights into your customers – their needs, their triggers, their priorities, and behavior, thus helping us develop precisely targeted marketing campaigns to drive Deposits retention and growth. Download iQuanti’s ThinkPiece and contact iQuanti’s Digital Solutions team today for more information on our data modeling framework.