Mar 12, 2018

There was an assumption made by digital marketers that Google updated its search algorithm in early March 2018. Now, the company has officially confirmed that it ran a “broad core algorithm update.”

In a tweet, Google noted that some sites could gain or lose rankings as a result of the change. One iQuanti client site saw a ranking drop of about 15%, while another saw an increase of about 60%.

Google posted on Twitter that it does these types of updates “several times per year” and there is nothing a site can do specifically to “fix” its ranking after the core update runs. “Some sites may note drops or gains,” Google explained.

If a page drops, it doesn’t necessarily mean there is something wrong with that page. Google simply changes its models to benefit “pages that were previously under-rewarded.”

Google Twitter Announcement of Algorithm Update

Given these limitations, how can you adjust your pages to account for Google’s latest algorithm change?

  • First, address any site maintenance issues: Missing titles, descriptions, header tags, and things of that nature.
  • Second, look to optimize technical performance. Is there any render-blocking Javascript running on your site? Is any content not displaying? Are pages broken?

Our advice to clients is to prioritize technical factors because they are the easiest thing to be penalized for by Google. Keep in mind, as well, that some algorithm updates can severely hurt your rankings and may require a lot of effort to come back from. Getting technical SEO right – and developing great page content – is the way forward.

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