The future of search has never been more fluid. With the strides made in generative AI last year, one thing was clear – search as we know if will be transformed. But what will the future of search look like?

If the initial weeks of Google’s Search Generative Experience (SGE) – its experiment with AI-integrated search – is anything to go by, we’re looking at a Search that’s more contextual, conversational, and intent-driven.

But what are the implications of the SGE for marketers? Will current Search practices continue to be relevant? What will help you succeed in the future?

We’ve been keeping an eye on the data from SGE for several of our clients across banking, financial services, ecommerce, and more. And we’ve distilled our learnings into this comprehensive point of view. Read the report to understand:

  • Key features and SGE building blocks that will work together to optimize users’ search journeys
  • The search experience across different types of queries – informational, local, and ecommerce/product
  • The impact of Search delivering AI-generated summaries rather than the traditional ten-blue-links
  • Implications for SEO and paid search marketers

Get in touch with us for a detailed walkthrough.

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