About iQuanti

Our heritage is diving deeper into data and analytics to drive tailored, actionable insights and acquisition strategies.

A New Type of Agency

As marketers, we were frustrated with the lack of effective tools to turn data into actionable insights that drive business results. iQuantism was born in the quest for better solutions.

Humble Beginnings

From a 200 square foot windowless office, we delivered the first reporting project that led to a performance driven website re-design.

Rapid Innovation

Across clients and projects, patterns started to emerge. Based on this, we recruited talent from top engineering schools to develop multiple tools that rapidly process data and drive actionable insights.

Proprietary Tools

Harnessing the power of big data, we further expanded our tools to reverse engineer search engine algorithms, predict trends and simulate real market scenarios.

Our History

%

of our clients are Fortune 500 Companies

Proprietary Tools

%

Year over Year Growth

Employees & Growing

iQuanti Culture

We are innovators in creating a unique, diverse, company, culture
where new talent can thrive.

LEADERSHIP TEAM

Meet our leadership team with highly complementary backgrounds and deep digital skills.

Sastry Rachakonda

Sastry Rachakonda

CEO

As Chief Executive Officer, Sastry focuses on the company’s mission to deliver strong results for clients through the effective use of data and digital technologies. Leveraging his extensive digital marketing experience leading large corporations, he drives the iQuanti team to craft and pioneer data driven solutions that help clients excel in their digital marketing campaigns. Sastry previously held positions such as Head of Small Business for Discover Financial Services and led the acquisition business for the Small Business Division of American Express.

Ajay Rama

Ajay Rama

SVP Products & Solutions

As Senior Vice President of Products & Solutions, Ajay lends his deep expertise in analytics and research to driving success in digital marketing. At iQuanti, he leads the creation and delivery of all products. Ajay previously held positions on many teams that created analytical products for leading firms like i-flex, Oracle and AOL. He also co-founded intriq, a marketing and analytics company. Ajay holds a Metallurgical Engineering degree from National Institute of Technology, Warangal and an MBA degree from Indian Institute of Management, Bangalore.

Tony Hooper

Tony Hooper

SVP Client Engagements

As Senior Vice President, Client Engagements, Tony oversees the management and growth of the company’s largest global account. Tony previously held positions in management consulting, including General Manager of Equus Group, serving global clients such as Unilever and American Express. He also spent ten years leading marketing teams in the Consumer Card business at American Express. Tony holds a dual degree in Economics and Mathematical Methods in the Social Sciences from Northwestern University and an MBA from The Wharton School, University of Pennsylvania.

Sreekant Lanka

Sreekant Lanka

SVP Digital Solutions

As Senior Vice President, Digital Solutions, Sreekant brings over 20 years of digital advertising experience to expand and scale iQuanti’s enterprise paid media solutions. Sreekant is a seasoned executive with leadership roles in different functional areas with Fortune 500 companies. Previously, he headed Programmatic Account Strategy for Google India, and led the campaign management for emerging programmatic advertising. Sreekant also teaches courses in sales & marketing at leading business schools and is a widely recognized speaker, having served as a TEDx speaker and a panelist on Talks at Google. Sreekant holds an MBA from INSEAD.

Min Yang

Min Yang

VP Strategic Services

As Vice President of Strategic Services, Min drives acquisition-focused digital solutions for strategic clients. She is a seasoned marketing executive with hands-on experience in delivering effective digital and multi-channel marketing strategies in both consumer and B2B sectors. Min previously headed the Small Business Acquisition team at Discover and served as VP of Product Marketing at Chase with acquisition and P&L responsibilities. She also worked at Saatchi & Saatchi and managed media planning for its global clientele. Min holds an MBA and an MA from University of Maryland.

Karen Hornick

Karen Hornick

VP Strategic Accounts

A seasoned agency veteran, Karen brings 17+ years of experience delivering innovative digital and brand right solutions. With her roots in CRM & Digital, she’s well versed in the development and application of data driven omni-channel targeting and content solutions designed to improve engagement and conversions. As Vice President Strategic Accounts for the South & Midwest regions she serves some of our largest accounts. Karen has held previous leadership positions within Omnicom agencies and Acxiom working on leading brands in financial, telecommunication, retail, travel and hospitality industries. She holds a BA in Marketing from UNT.

Michael Carle

Michael Carle

VP Strategic Solutions

As Vice President of Strategic Solutions, Michael oversees iQuanti’s global business development team. He brings more than 20 years of sales experience to the role including extensive experience with Enterprise and SaaS software solutions and services. Most recently, Michael was Senior Director of Sales at Conductor, a leading provider of organic marketing technology and solutions. While at Conductor he played an instrumental role in the launch of their content intelligence platform. Prior to Conductor, Michael was the Manager of Business Development for Interwoven, a provider of enterprise content management software and solutions. Michael holds a BA from the University of Delaware and an MBA from Baruch College.

Aditya Saxena

Aditya Saxena

VP Digital Strategy, Analytics & Partnerships

Aditya runs Engagement Management at iQuanti, he is responsible for program orchestration & execution across our client set and supports the formulation of digital strategy. He also oversees stitching of cross-functional solutions for supporting business development at the company.  In addition to this, Aditya runs corporate strategy formulation and business planning for iQuanti. During his career, Aditya has led several global, multi-million dollar, strategic programs for Fortune 100 organizations. Aditya holds an Engineering degree from Visvesvaraya Technological University and an MBA from Indian Institute of Management, Lucknow.

Anupam Pareek

Anupam Pareek

VP, Human Resources

As Vice President of HR, Anupam leads the human resources services, policies and programs at iQuanti. Anupam is a seasoned HR professional with more than 15 years of experience in HR advisory, strategic HR, Business Partnering, C&B, HR operations, Corporate HR, Learning & Change. Anupam has been helping his organizations & clients transform HR functions and aligning them with business across industries – Telecom, Mobile VAS, IT & Banking. Anupam has a Masters in HR from IIT and a global experience working across India, Middle East, Europe and Africa regions. An avid learner & passionate traveler, Anupam is a trained Project Manager, certified assessor and talent transformer.

Wayne Cichanski

Wayne Cichanski

VP, Search Strategy

Wayne joins iQuanti with 23 years as an SEO expert. He is a creative and innovative thinker that enjoys problem-solving, driving digital acquisition, holistic search strategy, content marketing, branding, and end-to-end conversion. Wayne has served as a Senior Director of Search Strategy, CIO of Multi-National B2B/B2C Exchange, Director of Marketing, and co-founder of an SEO digital agency. For over 16 years he has been a SME in search strategies with the ability to execute against large-scale campaigns, providing guidance and management of multi-national and international teams. Over the years Wayne has partnered with Honeywell, 3M, Minneapolis Star & Tribune, American Express, Humana, Allstate Insurance, and the Mayo Clinic.

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