A digital health check-up is crucial to detecting performance issues and optimizing digital programs to deliver a higher ROI.

A comprehensive digital checkup should provide a high-level assessment against the following digital marketing checklist:

  • Site quality: Performance, usability, build quality, compliance, and mobile compatibility and searchability.
  • Analytics audit: Tagging, documentation, customer segmentation, online/offline connectivity, and channel  attribution
  • SEO audit: Share of search, spread across funnel, on-page audit, off-page audit, and off-site marketing.
  • Social evaluation: Channel breadth and business integration.
  • Paid search audit: Account structure, quality score, CPA Pareto analysis, benchmarking.
  • Display audit: Display effectiveness, retargeting, social, programmatic buying.
  • End-to-end optimization: Testing, hypothesis, impact to business, and test tool evaluation.
  • Mobile evaluation: Integration with strategy and all channels, device-specific behavior analysis, engagement, conversion, and usage.
  • Automation opportunities: Site-wide changes, rule-based optimization, and automation tool use.

Once the checkup is conducted, a prioritization of high, medium, and low findings can be determined to guide the organization’s focus on the most important initiatives with the highest return.

A proper checkup can deliver critical insights into developed inefficiencies and provide a path to deliver dramatic growth and far better returns on marketing spend.

Share This

Attention: iQuanti does not conduct transactions or recruit via chat platforms like Telegram or WhatsApp. We never request sensitive information or payments for employment. If contacted by someone claiming to be from iQuanti and seeking payment/info, report it to hr@iquanti.com.