Mile-Deep Focus on Banks, Financial Services,
and Insurance (BFSI)

Collectively, our team has decades-long experience driving digital marketing success for leading BFSI companies. This has helped us build frameworks and tools designed to solve the industry’s unique needs and challenges around brand, compliance, and security.

Top BFSI companies in the US and around the world are our clients
SOC 2 (Type II)
Certified to enable site security, confidentiality, and integrity
Years’ experience helping BFSI brands maximize digital marketing ROI
Of Team iQuanti is trained on BFSI 101, including delivery, solutions, and operations teams

Performance Marketing Report

For Banking and Financial Services


In this edition of the iQuanti quarterly, we explore key technology and financial market trends. Additionally, we examine generational trends, particularly how Gen Z's early adoption of short-form video is influencing broader consumer behavior. Discover how these shifts affect financial services marketers today.

Comprehensive BFSI Training Journey

Lifelong Learning at iQuanti

As a company focused on driving digital marketing excellence for banking, financial services, and insurance (#BFSI) companies, all our employees are trained on BFSI basics. That’s right — all our employees — from solutions and delivery teams to HR and operations! And the ones that work directly in the industry dig deeper with our BFSI 102 and 103 courses, developed in-house by our BFSI experts.

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Banking and Financial Services Success Stories

We combine deep industry knowledge with data science and digital marketing best practices to drive business results.

How Laurel Road reimagined banking and finance for healthcare professionals with a digital

Laurel Road is a digital banking platform and brand of KeyBank that provides tailored… offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road’s banking and

How a financial services leader reached Gen Z audiences and increased traffic by 90% with an

Our client is one of the most valuable brands in the world, well known for its innovative credit card products and best-in-class service.

Transforming performance reporting: How iQuanti helped a financial services company

A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans, cash advance/payday loans, check cashing, prepaid cards, and money transfer services.

Improving homepage performance for a niche bank

A top-tier Canadian bank that offers a market-leading reverse mortgage product to homeowners aged 55 and above. Reverse mortgage business comprises of advisor and consumer businesses.

Optimizing user experience: How a Fortune 500 financial services firm won a top rank in search

A Fortune 500 financial services client gained ranking in the top 3 positions for industry leadership keywords by actioning technical and off-page recommendations from an ALPS™ analysis.

HomeEquity Bank boosted digital acquisition by 25% YoY

iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire.


Banking and Financial Services Insights

Learn the SEO, paid media, analytics, and user experience best practices and strategies that work for banking and financial services marketing.


2023 has been a year of big bang changes that will continue to shape the digital marketing universe for years to come

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SEO for Banks – 8 Strategic Best Practices for 2024

The digital marketing landscape is constantly evolving. And with search poised to transform with generative AI, we are often asked by our enterprise clients if continuing to invest in SEO

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Decoding US Customers’ Purchase Journey for Online Deposits in 2023

2023 has been a year of flux for financial marketers. At iQuanti, we’ve seen many of our Fortune 500 banking and financial services

Neobanks – A Quick Introduction for Marketers

The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry.

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Free Tool for Gaining Digital Media Insights for Banking and Financial Services

The financial services industry is the third biggest spender on digital ads (according to eMarketer). But what are trends in search and

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