iQuanti Webinars

In today's rapidly evolving digital landscape, enterprises face unique challenges in acquiring customers and expanding their digital footprint.

Many metrics underline the critical role landing pages play in the success of banking and financial services marketers, impacting conversion rates, user experience, trust, and overall digital performance.

Bank marketers are expected to strike a fine balance in 2024. Even as digital marketing spend is slated to rise this year*, overall marketing budgets continue to shrink. Paid search costs are up. Cookies are going away. And customers are expecting a whole lot more from their banks when it comes to digital experiences.

After a tumultuous 2023, digital marketers are continuing to face expectations to do more with less in 2024 as well. How can regional banks and financial services firms make the most of their advertising dollars in a highly competitive digital marketing landscape?

2023 has kept financial marketers on their toes. The banking crisis, economic uncertainty, the mainstreaming of generative AI, and evolving privacy expectations combined to create challenges – and opportunities – for brands.

2023 has been a year of unprecedented changes in the digital marketing landscape. Consumer behaviors and expectations around privacy and personalization are shifting. The way consumers search for information is changing. And the mainstreaming of AI is impacting search and marketing in ways that we’re yet to comprehend.

Digital acquisition is still a work in progress at many banks and financial services companies. While digital channels are critical to business growth, many brands find it difficult to target high quality customers with the same effectiveness as through their traditional channels such as direct mail and referrals.

Measuring content effectiveness is crucial for several reasons, as it helps businesses make informed decisions, allocate resources, and improve marketing strategies. However, how can one measure content effectiveness, the right way?

A well-crafted content strategy is a great way to engage and expand upon your audiences. Watch this on-demand webinar where Eric Sutton (Head of Design & Content at Laurel Road) and Wayne Cichanski (Vice President, Search & Site Experience at iQuanti) share insights on defining your audience using personas, and conversion data and create a tailored content strategy for new audience groups.