Curating Conversions: Making a LEAP (Landing Experience Accelerator Program)
The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target audience(s),
My iQuanti Journey: How Kerstin stays at the top of her game as a digital marketer
Catching up on “overnight” e-mails from colleagues in Bangalore and preparing for daily client meetings is a typical morning for Kerstin Baker-Ash, Senior Director of Client Services at iQuanti. Most of Kerstin’s clients are in financial services and B2B verticals
Paid search marketers’ quick guide to automation management
Paid search marketing automation is evolving at pace. New Google Ads automations such as Smart Bidding, responsive search ads, OptiScore, and Performance Max have taken routine, repetitive tasks off the plates of marketers, leaving them
Five ways paid search marketers can add strategic value in the age of automation
Is automation in Google Ads eating up the role of marketers? The answer is yes – but only the cumbersome, repetitive tasks, leaving marketers free to focus on strategic, high-value work. With Google automating routine tasks such as bid management,
My iQuanti Journey: Anupam Pareek
Drop in at iQuanti’s Bangalore office any morning and you’ll see a man walking down the aisle, coffee cup in hand, greeting and talking to people. That’s Anupam Pareek, iQuanti’s global head of human resources (HR) and admin. Always approachable and accessible
My iQuanti Journey: Pooja H
We recently announced the launch of our new blog series, My Journey with iQuanti. Featuring employees from different teams, the series throws light on individual growth trajectories and how working with iQuanti has impacted their lives and vice versa.
My iQuanti Journey: Ishita Aggarwal
We are excited to announce the launch of our new blog series ‘My iQuanti Journey’ . Featuring employees from different teams, the series will throw light on individual growth trajectories and how working with iQuanti has impacted their lives and vice versa.
Innovation, a way of life at iQuanti
Magic happens when we have fun innovating
We live our core values every day at iQuanti, be it through our open and respectful interactions with one another, taking ownership for our work, the focus we maintain to ensure our clients always come out above competition,
Social Selling Optimized with New York & Company
Winner of the “Best Social Media Campaign” award at the 2022 Global Agency Awards. iQuanti’s intensive data-driven approach drives brand rejuvenation and new customers online. The COVID-19 pandemic
Customer Data Platforms (CDPs): What Marketers Need to Know
What is a CDP? Why should enterprises invest in one? All things CDP – the features, benefits, and challenges – explained in this article from iQuanti’s data experts.
Just another day to celebrate iQuanti Fathers
It’s Fathers’ Day. With renditions of “My Daddy strongest” and unapologetic Dad jokes doing the rounds, it’s yet another day to celebrate these individuals who aren’t really given as much credit as they deserve for their contributions to raising a family. We asked...
Let’s celebrate our only one world like it’s World Environment Day every day
Let’s celebrate our only one world like it’s World Environment Day every day! At iQuanti, we celebrate #WorldEnvironmentDay every day. It’s in the little ways we maintain clean spaces not only in and around our workplace but also where we live. It’s in our act of not...
Mom’s the wor(l)d, celebrating #iQuantiMoms
Mothers make the world go around. While it may all seem like magic, we know it’s a whole lot of hard work. At a fast-paced, growing company like ours, iQuanti mothers are truly an inspiration.
Google Analytics 4 is the future: ARE YOU READY?
Google is sunsetting Universal Analytics by 2023. What does this mean for Google Analytics users? Hear from iQuanti’s experts on why GA4 is more aligned to a privacy-first web and what marketers need to…
Happy & Healthy @ iQuanti
Health, wellness, and wellbeing are not just buzzwords for us at iQuanti, they are fundamental to our belief system, and therefore reflect in our approach, culture, as well as policies…
How iQuanti’s award-winning enterprise SEO team delivered results for Vanquis Bank
Read iQuanti’s SEO strategy case study that got shortlisted at the European Search Awards 2022 under ‘Best Use of Search – Finance [SEO]’ category.
Our clients have spoken!
At iQuanti, client focus is one of our core values. Our annual CSAT assessments help us learn and make strategic shifts to continuously improve. Here are a few snippets from our 2021 CSAT assessment…
Facilitating a Brighter, Dignified Future for All Children
The right to childhood for children from marginalized backgrounds is threatened on several fronts, including inadequate nutrition and healthcare, lack of proper hygiene and sanitation, child abuse, child marriages and child labour, and lack of equitable opportunities to education.
How iQuanti’s award-winning campaign optimized Paid Search for HomeEquity Bank.
iQuanti won the Best Paid Search Campaign award at the 5th International Performance Marketing Awards 2021 for its work with HomeEquity Bank.
We’re back at the office, and loving it!
Our offices are open! Here’s the latest on what life looks like post COVID-19 in a hybrid work environment…
Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti’s Sreekant Lanka shares a performance marketer’s perspective of Google’s Q2 2020 results – the emerging advertising trends, new products/features, and a take on how the COVID-19 crisis has impacted the advertising business…
Responding to COVID-19: Evolving Deposits Search Trends
iQuanti experts delve into the latest evolving search trends in the Deposits space in the US market over the past 6-8 weeks and bank marketers need to know about how this may impact their business.
5 Ways to Leverage Social Media Marketing in the Age of COVID-19
iQuanti’s in-house social guru, Byron J. Todman shares thoughts on how the pandemic and economic crisis calls for brands to develop sensitive and efficient social media strategies to connect with their customers and build trust…
Responding to COVID-19: Shifting Lending Search Trends
iQuanti’s experts present insights into the evolving lending search trends in the US market over the past 6-8 weeks and how banking and financial services marketers need to know about how this may…
Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn
iQuanti’s Byron Todman takes a look at Q1 2020 results of major social media platforms from a performance marketer’s perspective – focusing on surge in usage, product innovations, and the increase in ad spends…
Image SEO: 7 Tips for Image Optimization for Search Engines
iQuanti’s SEO experts share 7 key tips for image optimization that helps SEO marketers ensure that search engines and users find images easily while adding relevance to images on a page…
Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti’s Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google’s Q1 2020 results – how the COVID-19 crisis has impacted the advertising business and how the shift in user behaviors have…
Are You Making the Most of Google Shopping’s Free Product Listings?
Here’s all marketers and retailers need to know about Google opening up its Shopping Search results to unpaid, organic listings. iQuanti’s Michael Betini gives a quick guide to getting onboard in times of the COVID-19 crisis.
Responding to COVID-19: Evolving Credit Card Search Trends
Here’s what credit card issuers need to know about the evolving search trends in the US through the COVID-19 crisis and how financial marketers can adapt their marketing tactics…
Responding to COVID-19: Social Listening Strategies for Financial Marketers
Data mining social data for activation and insights can be the key to developing an impactful and real-time marketing response plan in times of COVID-19 crisis. iQuanti’s Ben Hinson shares insights…
Responding to COVID-19: Tactics for Financial Marketers
The growing COVID-19 pandemic continues to cause economic disruption, the consumers’ needs and behavior are changing massively. How can Financial marketers respond to changing customer needs and shift marketing tactics to meet them? iQuanti’s Sreekant Lanka…
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
iQuanti’s Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google’s latest results that demonstrate strength in the core business, especially in certain business lines such as Search, YouTube and Google Cloud…
Facebook, Inc.: Emerging Trends & Features to Watch in 2020
iQuanti’s Byron Todman Jr. offers insights into Facebook’s continued growth in 2019, the trends we see evolving in 2020 and the impact and implications of these for enterprise social marketers in his latest report…
6 Analytics Tactics to Grow Deposits: Tapping into the Potential of Customer Data
Here are six analytical tactics that banks and credit unions can adopt to utilize their customer data and develop their analytical capabilities and gain granular-level behavioral insights, to drive their deposit growth strategies.
Page Speed Optimization: Significance & Best Practices
Page load speed is an important consideration for digital marketers. Understand how this technical aspect of site optimization can help improve website performance and ROI and learn more about the best practices to be followed…
3 Ways to Improve Your Google Ads Optimization Score
Evaluating your Google Ads Optimization Score helps you learn more about ways of improving your advertising. Learn how to improve your Optimization Score, how to implement the recommendations and when to ignore…
Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Google SERP has evolved to where there is minimum differentiation between paid ads and organic results. The Google Organic + Paid Report helps enterprises plan and align their Search strategies…
Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
iQuanti’s Sreekant Lanka shares his analysis of Google’s Q3 2019 earnings and the emerging trends we see evolving. Find out what opportunities this offers performance marketers, especially with…
Google’s BERT Update: Implications for Banking & Financial Services
With BERT, Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them with the best answers/pages. How can Banking & Financial Services enterprises adapt?
Why Hyper-Personalization is the Future of Digital Marketing
Hyper-personalization delivers better customer experiences in a more cost-effective manner, using machine learning to iterate and improve over time. Get the picture of why hyper-personalization matters and the steps…
Website Accessibility: Challenges & Best Practices For Enterprises
From the back-end architecture of your site to its front-end design, getting accessibility right means focusing on the details to optimize each and every user’s experience. Begin improving accessibility today with these tips from iQuanti’s…
Google’s Customizable Search Snippets: What Marketers Need to Know
Google’s search engine results page (SERP) snippets are now customizable by webmasters. This new markup feature can help brands increase their organic click-throughs. Here’s everything you need to know about…
What Facebook ‘Clear History’ Tool Means for Enterprise Digital Marketers
The Facebook Clear History tool offers new privacy protections to users, but it may also make targeting and retargeting more difficult for brands on Instagram and Facebook. Here’s what digital marketers…
Google Turns 21: Reflections from a Former Black-Hat SEO
Not that long ago, black-hat SEO tactics were the norm. Today, though, search has become cleaned up and professionalized; search optimization has evolved. Read iQuanti’s Michael Bertini’s take on what’s changed in his 16 years as an SEO practitioner.
Quantifying Content Quality: ALPS Content Quality Performance Score
“Quantifying” content quality will help marketers eliminate subjectivity in the process of creation and measurement of content. iQuanti’s Content Quality Performance Score helps content creators better understand the qualities…
Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Google uses hundreds of variables to determine search rankings, but expertise-authority-trustworthiness (E-A-T) factors are the most impactful. Here’s how marketers should think about web content through the lens of E-A-T…
Alphabet Q2 2019 Earnings: What Performance Marketers Need to Know
Alphabet’s Q2 2019 earnings report saw both revenue and profit rise Y-O-Y, demonstrating Google’s continued relevance to both consumers and marketers. Read our take on what the results mean—and learn which trends..
4 key elements of enhancing web forms for maximum conversions
No conversion rate optimization strategy is complete without taking a hard look at your web forms. By streamlining your forms for mobile user journeys and helping users navigate each form field, you’ll boost form completions and support CRO.