Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti's Sreekant Lanka shares a performance marketer's perspective of Google's Q2 2020 results - the emerging advertising trends, new products/features, and a take on how the COVID-19 crisis has impacted the advertising business... read more
Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn
iQuanti's Byron Todman takes a look at Q1 2020 results of major social media platforms from a performance marketer's perspective - focusing on surge in usage, product innovations, and the increase in ad spends... read more
Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti's Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google's Q1 2020 results - how the COVID-19 crisis has impacted the advertising business and how the shift in user behaviors have... read more
Are You Making the Most of Google Shopping’s Free Product Listings?
Here's all marketers and retailers need to know about Google opening up its Shopping Search results to unpaid, organic listings. iQuanti's Michael Betini gives a quick guide to getting onboard in times of the COVID-19 crisis. read more
Responding to COVID-19: Evolving Credit Card Search Trends
Here's what credit card issuers need to know about the evolving search trends in the US through the COVID-19 crisis and how financial marketers can adapt their marketing tactics... read more
Responding to COVID-19: Social Listening Strategies for Financial Marketers
Data mining social data for activation and insights can be the key to developing an impactful and real-time marketing response plan in times of COVID-19 crisis. iQuanti's Ben Hinson shares insights... read more
Responding to COVID-19: Tactics for Financial Marketers
The growing COVID-19 pandemic continues to cause economic disruption, the consumers' needs and behavior are changing massively. How can Financial marketers respond to changing customer needs and shift marketing tactics to meet them? iQuanti's Sreekant Lanka... read more
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
iQuanti's Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google’s latest results that demonstrate strength in the core business, especially in certain business lines such as Search, YouTube and Google Cloud... read more
Facebook, Inc.: Emerging Trends & Features to Watch in 2020
iQuanti's Byron Todman Jr. offers insights into Facebook's continued growth in 2019, the trends we see evolving in 2020 and the impact and implications of these for enterprise social marketers in his latest report... read more
6 Analytics Tactics to Grow Deposits: Tapping into the Potential of Customer Data
Here are six analytical tactics that banks and credit unions can adopt to utilize their customer data and develop their analytical capabilities and gain granular-level behavioral insights, to drive their deposit growth strategies. read more
Page Speed Optimization: Significance & Best Practices
Page load speed is an important consideration for digital marketers. Understand how this technical aspect of site optimization can help improve website performance and ROI and learn more about the best practices to be followed… read more
3 Ways to Improve Your Google Ads Optimization Score
Evaluating your Google Ads Optimization Score helps you learn more about ways of improving your advertising. Learn how to improve your Optimization Score, how to implement the recommendations and when to ignore... read more
Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Google SERP has evolved to where there is minimum differentiation between paid ads and organic results. The Google Organic + Paid Report helps enterprises plan and align their Search strategies… read more
Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
iQuanti's Sreekant Lanka shares his analysis of Google's Q3 2019 earnings and the emerging trends we see evolving. Find out what opportunities this offers performance marketers, especially with... read more
Google’s BERT Update: Implications for Banking & Financial Services
With BERT, Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them with the best answers/pages. How can Banking & Financial Services enterprises adapt? read more
Why Hyper-Personalization is the Future of Digital Marketing
Hyper-personalization delivers better customer experiences in a more cost-effective manner, using machine learning to iterate and improve over time. Get the picture of why hyper-personalization matters and the steps... read more
Website Accessibility: Challenges & Best Practices For Enterprises
From the back-end architecture of your site to its front-end design, getting accessibility right means focusing on the details to optimize each and every user’s experience. Begin improving accessibility today with these tips from iQuanti’s... read more
Google’s Customizable Search Snippets: What Marketers Need to Know
Google's search engine results page (SERP) snippets are now customizable by webmasters. This new markup feature can help brands increase their organic click-throughs. Here's everything you need to know about... read more
What Facebook ‘Clear History’ Tool Means for Enterprise Digital Marketers
The Facebook Clear History tool offers new privacy protections to users, but it may also make targeting and retargeting more difficult for brands on Instagram and Facebook. Here’s what digital marketers... read more
Google Turns 21: Reflections from a Former Black-Hat SEO
Not that long ago, black-hat SEO tactics were the norm. Today, though, search has become cleaned up and professionalized; search optimization has evolved. Read iQuanti’s Michael Bertini’s take on what’s changed in his 16 years as... read more
Quantifying Content Quality: ALPS Content Quality Performance Score
"Quantifying" content quality will help marketers eliminate subjectivity in the process of creation and measurement of content. iQuanti's Content Quality Performance Score helps content creators better understand the qualities... read more
Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Google uses hundreds of variables to determine search rankings, but expertise-authority-trustworthiness (E-A-T) factors are the most impactful. Here's how marketers should think about web content through the lens of E-A-T... read more
Alphabet Q2 2019 Earnings: What Performance Marketers Need to Know
Alphabet's Q2 2019 earnings report saw both revenue and profit rise Y-O-Y, demonstrating Google's continued relevance to both consumers and marketers. Read our take on what the results mean—and learn which trends.. read more
4 key elements of enhancing web forms for maximum conversions
No conversion rate optimization strategy is complete without taking a hard look at your web forms. By streamlining your forms for mobile user journeys and helping users navigate each form field, you'll boost form completions and... read more
Google’s Move to Open Source Robots.txt Parser – Here’s What SEOs & Webmasters Must Know
Google’s move to open source robots.txt parser mean that the Google crawler may behave differently towards website content. Here’s how to assess if your website is ready for the change so your SEO is not disrupted. read more
Are These 4 User Interactions Tagged in Your Enterprise Website?
What can be measured can be managed, the saying goes, and analytics tags are how you measure (and manage) your website's performance on a granular level. Prioritize these 4 key interactions in your tagging... read more
Guide to SEO Spider Traps: Causes, Solutions
SEO Spider crawl traps constitute technical problems associated with a website. Search engine spiders get caught in a set of problem web pages and exhaust the crawl budget without providing results to relevant URLs. In a... read more
Why Instagram Stories must be a part of your social media strategy
No social media strategy is complete without the inclusion of Instagram Stories – one of 2019's hottest marketing channels. Here's why Instagram Stories are so compelling for both users and brand advertisers, with tips for getting... read more
What is CRO (Conversion Rate Optimization) and why do you need it?
Conversion rate optimization, or CRO, helps brands boost conversion rates – no matter their conversion goal. By seamlessly integrating a business' paid, organic & website efforts, CRO improves marketing efficiency and produces... read more
Father’s Day 2019: Here are some of our favorite social campaigns this year
This Father's Day, some brands went all in on emotional impact with Father's Day marketing that features babies and young children, check out iQuanti's favorite Father's Day campaigns and get inspired. read more
Holistic Search: Integrating SEO and PPC in your enterprise search strategy
Enterprise SEO and PPC are typically run separately. Yet without close coordination, brands often end up bidding for paid terms they don't need and underinvesting in SEO. Holistic search brings PPC and SEO together... read more
Here’s how community banks can start thinking ‘digitally local’
Even the smallest local community banks compete digitally. By planning unique local events and promoting them strategically on digital marketing channels, community banks can win both goodwill and new customers. Here's how to get started. read more
One year of GDPR : How has US approached data privacy & regulation?
It's been a year since the EU's GDPR took effect. Here, iQuanti's experts talk about how enterprise digital marketing has evolved since GDPR came into force and how US has responded to the data regulations. read more
Here’s how to identify content gaps to strengthen your banking SEO strategy
Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? Here are a few tips... read more
Google I/O 2019: Googlebot updates (and its impact on enterprise SEO)
By using the latest Chromium rendering engine, Google will greatly improve how it interprets JavaScript web content. Here's what the news could mean for enterprise digital marketing.
read more
What Chrome’s browser privacy changes may mean for marketers
Changes are coming to the way the Google Chrome browser treats cookies. Here is our take on why Google is modifying Chrome, how it impacts privacy on the web and what advertisers should know about the... read more
Q&A with Sreekant Lanka: Google’s former Programmatic Head to lead Paid Media at iQuanti
Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant Lanka (SVP, Paid Media) for a chat – to understand his work, his plans & dreams at iQuanti. read more
Financial services marketing to seniors: understanding the digital possibilities
Seniors may not be 'digital natives' like younger generations, but they still use digital media by the millions. Consider these 3 tips for financial services marketing to seniors. read more
Maximizing efficiency in enterprise SEO: SEO and PPC integration
From our experience managing enterprise SEO initiatives across industries, we have studied and tested 6 key factors that can help cultivate a synergetic balance between SEO and PPC. read more
How is AI changing digital marketing?
Artificial intelligence promises to bring change to nearly every industry and digital marketing, in particular, will see major upheaval from AI sooner rather than later. Keep an eye on these 3 areas of enterprise marketing as... read more
3 metrics in paid social media advertising that brands should consider in 2019
iQuanti's Byron A. Todman takes a deep dive into how paid social media influences your customers' path to purchase and the 3 metrics that can help you understand the true impact of paid social. read more
An SEO’s guide to 5 essential elements of enterprise content strategy
Our experienced SEOs lay down 5 key elements you should consider while designing the content strategy for an enterprise company so as to enhance the customer experience and your SEO for key acquisition terms. read more
3 questions to ask before hiring your enterprise SEO agency
A productive relationship with your enterprise SEO agency helps you maximize results from the search channel. Here are 3 questions you must ask your enterprise SEO agency before hiring them in order to set yourself up... read more
A step-by-step approach to enterprise website content publishing
At iQuanti, we have developed a six-step enterprise content publishing process that has enabled us to efficiently publish winning content across the customer journey across our enterprise client websites. read more
The 3 content types your banking website needs right now
Many enterprise websites fail to touch the entire buyer journey via their content marketing plan. Learn about the 3 content types that your banking website needs to build a robust enterprise content marketing strategy. read more
How to win in SEO with Google’s Fact Checkers
A recent Google algorithm update saw fact checkers get implemented for some searches. Learn why that matters – and how to get your page content listed as a verification source. iQuanti's Michael Bertini shares his thoughts. read more
Redesigning your bank website for SEO in 2019
Are you planning a bank website redesign in 2019? iQuanti's Wayne Cichanski (VP, Search Strategy) talks about the top 5 key SEO elements you should not neglect in order to ensure that your bank web redesign... read more
How to Respond to Google’s March 2019 Core Algorithm Update
Have you been hit by Google March 2019 core update aka the Florida 2 algorithm update? iQuanti's Wayne Cichanski offers some tips on what you can do to inoculate your site against any negative ranking changes. read more