iQUANTI INSIGHTS - iQuanti Digital Marketing Agency

iQuanti’s ‘Best Digital Marketing Reads’: October 2018

iQuanti brings you our ‘best digital marketing reads’ of October 2018 – a carefully curated list of must-read articles, hand-picked by over 200 digital marketers. Happy reading!

Raise the Impact of your Marketing Spend:
a Hybrid Approach to Attribution

Connecting marketing activities to revenue lift is a challenge for enterprise brands. Download this whitepaper to learn how iQuanti harmonizes disparate data sources and offers new…

Win in Enterprise SEO By Addressing These 2 Gaps

To stay ahead of the competition in enterprise SEO, focus on what your competitors may be missing. Here are two enterprise SEO gaps that not enough brands identify and prioritize.

4 Reasons iQuanti Is a 4-Time Inc. 5000 Winner

Sastry Rachakonda, iQuanti’s founder and CEO, shares his insights into how the company has become a four-time Inc. 5000 winner.

6 Elements For Enterprise SEO Progress | iQuanti Digital Marketing Agency

When most people think SEO, the last thing that will come to mind are terms like fast…

SEO Strategy Based On Customer Journey | iQuanti Digital Marketing Agency

Ready to develop an organic search strategy but unsure where or how to begin?

Hyperlocal Marketing Strategy | iQuanti Digital Marketing Agency

Hyperlocal search engine optimization is similar to enterprise SEO, but more…

The ROI of SEO: 4 Steps to Generating a Positive Return | iQuanti Digital Marketing Agency

The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization…

Caching vs. Indexing: Optimize Your Site for the Googlebot

Understand the differences between caching and indexing to optimize how the Googlebot…

The Massive Opportunity in AI-Powered Marketing

AI promises to revolutionize digital marketing, especially in situations where an algorithm…

Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers

Google is improving its SERPs. Site owners who use schema to pass key page information…

Could the Facebook Scandal Impact Small Business Marketing?

Regulation on Facebook data use might make it harder for small businesses to advertise on the platform.

Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?

Google is making Wikipedia content more prominent in some of its search results.

Analysis: Google’s Q1 2018 Financial Results

Google continues to grow both its core desktop ad business and its Google Shopping division.

Analysis: The Search Insider Summit 2018

Amazon is threatening Google in product search – and other key takeaways from April’s Search Insider Summit.

How Facebook’s Senate Hearing Could Affect Digital Marketing

Ad spend is down on Facebook. With the Senate highlighting how Facebook data can be manipulated, the trend could accelerate.

Google Ad Ban May Make Finance-Related Searches More Competitive

Google recently put an ad ban in place to rein in shady ad networks. The move could make some kinds of ads more costly.

Here’s Why the Google News Initiative Matters for Marketers

Google is taking steps to enhance its legitimacy as a news source. More publications may implement paywalls in response.

The Marketing Implications of AI Adoption at Google

Google could leverage AI to learn what users want to see within answer packs and improve its results pages. Here’s what that would mean for marketers.

Analysis: Why Ad Blocking Makes Sense in Google Chrome

Google’s Chrome browser now includes ad blocking – a move that could enforce better behavior from marketers and lead to a more sustainable ad ecosystem.