HOW WE THINK

Digital marketing trends and
insights from iQuanti

Proven Paid Media Strategies for Regional and Challenger Banks in 2024

Proven Paid Media Strategies for Regional and Challenger Banks in 2024

Digital ad spending growth in financial services has slowed in recent years. Marketers consciously reduced spending and even over-corrected because of an uncertain environment. But 2024 is expected to see strong growth, driven primarily by the larger players in the industry who continue to invest in technology integrations, digital platforms, and AI in marketing.
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SEO for Banks – 8 Strategic Best Practices for 2024

SEO for Banks – 8 Strategic Best Practices for 2024

The digital marketing landscape is constantly evolving. And with search poised to transform with generative AI, we are often asked by our enterprise clients if continuing to invest in SEO is the right way to go in 2024, especially with overall marketing budgets tightening.
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Neobanks – A Quick Introduction for Marketers

Neobanks – A Quick Introduction for Marketers

The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry. Neobanks – digital-only fintech companies that offer mobile and online banking products and services
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Level up Your Content Strategy

Level up Your Content Strategy

A sophisticated content strategy is key to driving long-term SEO success. But how do you know what content works for your business? How can you create content that is customer-centric, delivers measurable results, and addresses your customers’ information needs?
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Your Ultimate Paid Search Evaluation Checklist

Your Ultimate Paid Search Evaluation Checklist

Paid search advertising is one of the quickest and most cost-effective ways to reach your customers before your competitors do. A good paid search strategy can help you target your audience accurately, drive relevant traffic to your website, and increase conversions.
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Measuring Marketing Success in a Cookieless World

Measuring Marketing Success in a Cookieless World

The ability to leverage consumer data to gain insights is a key advantage of digital marketing. However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become..
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My iQuanti Journey: Connecting the dots with Vishal Maru

My iQuanti Journey: Connecting the dots with Vishal Maru

“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years, trying to figure out which path to pick.”
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Mistakes to Avoid While Migrating to GA4

Mistakes to Avoid While Migrating to GA4

In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024.
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My iQuanti Journey: Anupam Pareek

My iQuanti Journey: Anupam Pareek

Drop in at iQuanti’s Bangalore office any morning and you’ll see a man walking down the aisle, coffee cup in hand, greeting and talking to people. That’s Anupam Pareek, iQuanti’s global head of human resources (HR) and admin. Always approachable and accessible
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My iQuanti Journey: Pooja H

My iQuanti Journey: Pooja H

We recently announced the launch of our new blog series, My Journey with iQuanti. Featuring employees from different teams, the series throws light on individual growth trajectories and how working with iQuanti has impacted their lives and vice versa.
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Innovation, a way of life at iQuanti

Innovation, a way of life at iQuanti

Magic happens when we have fun innovating We live our core values every day at iQuanti, be it through our open and respectful interactions with one another, taking ownership for our work, the focus we maintain to ensure our clients always come out above competition,
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Just another day to celebrate iQuanti Fathers

Just another day to celebrate iQuanti Fathers

It’s Fathers’ Day. With renditions of “My Daddy strongest” and unapologetic Dad jokes doing the rounds, it’s yet another day to celebrate these individuals who aren’t really given as much credit as they deserve for their contributions to raising a family.  We asked...

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Happy & Healthy @ iQuanti

Happy & Healthy @ iQuanti

Health, wellness, and wellbeing are not just buzzwords for us at iQuanti, they are fundamental to our belief system, and therefore reflect in our approach, culture, as well as policies…
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Our clients have spoken!

Our clients have spoken!

At iQuanti, client focus is one of our core values. Our annual CSAT assessments help us learn and make strategic shifts to continuously improve. Here are a few snippets from our 2021 CSAT assessment…
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Facilitating a Brighter, Dignified Future for All Children

Facilitating a Brighter, Dignified Future for All Children

The right to childhood for children from marginalized backgrounds is threatened on several fronts, including inadequate nutrition and healthcare, lack of proper hygiene and sanitation, child abuse, child marriages and child labour, and lack of equitable opportunities to education.
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Responding to COVID-19: Tactics for Financial Marketers

Responding to COVID-19: Tactics for Financial Marketers

The growing COVID-19 pandemic continues to cause economic disruption, the consumers’ needs and behavior are changing massively. How can Financial marketers respond to changing customer needs and shift marketing tactics to meet them? iQuanti’s Sreekant Lanka…
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Google Turns 21: Reflections from a Former Black-Hat SEO

Google Turns 21: Reflections from a Former Black-Hat SEO

Not that long ago, black-hat SEO tactics were the norm. Today, though, search has become cleaned up and professionalized; search optimization has evolved. Read iQuanti’s Michael Bertini’s take on what’s changed in his 16 years as an SEO practitioner.
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Guide to SEO Spider Traps: Causes, Solutions

Guide to SEO Spider Traps: Causes, Solutions

SEO Spider crawl traps constitute technical problems associated with a website. Search engine spiders get caught in a set of problem web pages and exhaust the crawl budget without providing results to relevant URLs. In a nutshell, spider crawler traps are a drain on the time and resources spent towards SEO efforts, need immediate attention and quick solutions.
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How is AI changing digital marketing?

How is AI changing digital marketing?

Artificial intelligence promises to bring change to nearly every industry and digital marketing, in particular, will see major upheaval from AI sooner rather than later. Keep an eye on these 3 areas of enterprise marketing as AI proliferates.
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How to win in SEO with Google’s Fact Checkers

How to win in SEO with Google’s Fact Checkers

A recent Google algorithm update saw fact checkers get implemented for some searches. Learn why that matters – and how to get your page content listed as a verification source. iQuanti’s Michael Bertini shares his thoughts.
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Redesigning your bank website for SEO in 2019

Redesigning your bank website for SEO in 2019

Are you planning a bank website redesign in 2019? iQuanti’s Wayne Cichanski (VP, Search Strategy) talks about the top 5 key SEO elements you should not neglect in order to ensure that your bank web redesign is impactful.
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