Are You Overspending on Branded Paid Search Campaigns and Not Even Realizing It?
Learn how to evaluate branded paid search ROI. Discover common overspending pitfalls and data-backed strategies to cut costs and boost performance.
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9 Major Google Search Algorithm Updates in 2023 (and How They May Impact Your SEO Strategy in 2024)
Over the years, Google has stayed true to its vision – “to provide access to the world’s information in one click.” In their effort to make information universally accessible
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Unlocking Growth: Strategies to Scale Digital Acquisition for Banks in 2024
Content is the backbone of all digital marketing. From attracting and engaging audiences, driving leads and conversions, to building brand loyalty, effective content is crucial for digital marketing success.
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Proven Paid Media Strategies for Regional and Challenger Banks in 2024
Digital ad spending growth in financial services has slowed in recent years. Marketers consciously reduced spending and even over-corrected because of an uncertain environment. But 2024 is expected to see strong growth, driven primarily by the larger players in the industry who continue to invest in technology integrations, digital platforms, and AI in marketing.
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Seven Key Metrics You Should be Using to Measure the Effectiveness of Your Content in 2024
Content is the backbone of all digital marketing. From attracting and engaging audiences, driving leads and conversions, to building brand loyalty, effective content is crucial for digital marketing success.
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Seven Best Practices to Make Your Banking & Financial Services Landing Pages Work Harder for You in 2024
As we start 2024, financial marketers will face the same challenges as marketers the world over – the continuing economic uncertainty and the evolving changes in the digital ad ecosystems will call for delivering bigger,
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SEO for Banks – 8 Strategic Best Practices for 2024
The digital marketing landscape is constantly evolving. And with search poised to transform with generative AI, we are often asked by our enterprise clients if continuing to invest in SEO is the right way to go in 2024, especially with overall marketing budgets tightening.
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Building a Customer-Centric Digital Customer Acquisition Strategy for Banks in 2023
2023 has been a year of flux for financial marketers. At iQuanti, we’ve seen many of our Fortune 500 banking and financial services clients needing to constantly adapt their marketing strategy in response to the evolving macroeconomic climate in the U.S.
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My iQuanti Journey: Discovering the Art and Science of Digital Marketing with Alexa Speed
For Alexa Speed, the world of digital marketing is a dynamic blend of art and science. “Data analysis is the science, and understanding people is the art,” she explains. Every day in her role as Paid Social Director at iQuanti, she is presented with the unique opportunity to strike a balance between the two.
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Digital Marketers’ Guide to Google’s Search Generative Experience
The future of search has never been more fluid. With the strides made in generative AI last year, one thing was clear – search as we know if will be transformed. But what will the future of search look like?
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Decoding US Customers’ Purchase Journey for Online Deposits in 2023
In the wake of pandemic aid in 2020 and early 2021, the overall deposits in U.S. banks had seen a significant rise. However, 2023 has revealed some interesting turns in this trend, driven by macroeconomic factors as well as shifting customer needs.
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Neobanks – A Quick Introduction for Marketers
The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry. Neobanks – digital-only fintech companies that offer mobile and online banking products and services
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Level up Your Content Strategy
A sophisticated content strategy is key to driving long-term SEO success. But how do you know what content works for your business? How can you create content that is customer-centric, delivers measurable results, and addresses your customers’ information needs?
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My iQuanti Journey: To Infinity and Beyond with Sahil Arora!
Sahil Arora knows a thing or two about building castles in the air while having one’s feet planted firmly on the ground. As an Account Director at iQuanti, he has been helping enterprises reach for lofty growth goals with digital marketing strategies rooted in data.
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Your Ultimate Paid Search Evaluation Checklist
Paid search advertising is one of the quickest and most cost-effective ways to reach your customers before your competitors do. A good paid search strategy can help you target your audience accurately, drive relevant traffic to your website, and increase conversions.
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Measuring Marketing Success in a Cookieless World
The ability to leverage consumer data to gain insights is a key advantage of digital marketing. However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become..
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My iQuanti Journey: Connecting the dots with Vishal Maru
“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years, trying to figure out which path to pick.”
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Mistakes to Avoid While Migrating to GA4
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024.
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An Easy 4-Step Guide to Improving SEO With Powerful Topic Clusters
Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. What transforms a website from just a catalog of blog posts to a highly organized hub of authoritative content?
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Generative AI for Content: Here’s what SEOs Need to Know
ChatGPT has caught everyone’s imagination. It promises enormous potential to transform many types of work, yet challenges remain. Let’s understand the technology as well as the opportunities and challenges it presents to SEO marketers.
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Curating Conversions: Making a LEAP (Landing Experience Accelerator Program)
The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target audience(s),
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My iQuanti Journey: How Kerstin stays at the top of her game as a digital marketer
Catching up on “overnight” e-mails from colleagues in Bangalore and preparing for daily client meetings is a typical morning for Kerstin Baker-Ash, Senior Director of Client Services at iQuanti. Most of Kerstin’s clients are in financial services and B2B verticals
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Paid search marketers’ quick guide to automation management
Paid search marketing automation is evolving at pace. New Google Ads automations such as Smart Bidding, responsive search ads, OptiScore, and Performance Max have taken routine, repetitive tasks off the plates of marketers, leaving them
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Five ways paid search marketers can add strategic value in the age of automation
Is automation in Google Ads eating up the role of marketers? The answer is yes – but only the cumbersome, repetitive tasks, leaving marketers free to focus on strategic, high-value work. With Google automating routine tasks such as bid management,
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My iQuanti Journey: Anupam Pareek
Drop in at iQuanti’s Bangalore office any morning and you’ll see a man walking down the aisle, coffee cup in hand, greeting and talking to people. That’s Anupam Pareek, iQuanti’s global head of human resources (HR) and admin. Always approachable and accessible
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My iQuanti Journey: Pooja H
We recently announced the launch of our new blog series, My Journey with iQuanti. Featuring employees from different teams, the series throws light on individual growth trajectories and how working with iQuanti has impacted their lives and vice versa.
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My iQuanti Journey: How Ishita shifted gears from the product side to client side
We are excited to announce the launch of our new blog series ‘My iQuanti Journey’ . Featuring employees from different teams, the series will throw light on individual growth trajectories and how working with iQuanti has impacted their lives and vice versa.
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Innovation, a way of life at iQuanti
Magic happens when we have fun innovating
We live our core values every day at iQuanti, be it through our open and respectful interactions with one another, taking ownership for our work, the focus we maintain to ensure our clients always come out above competition,
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Social Selling Optimized with New York & Company
Winner of the “Best Social Media Campaign” award at the 2022 Global Agency Awards. iQuanti’s intensive data-driven approach drives brand rejuvenation and new customers online. The COVID-19 pandemic
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Customer Data Platforms (CDPs): What Marketers Need to Know
What is a CDP? Why should enterprises invest in one? All things CDP – the features, benefits, and challenges – explained in this article from iQuanti’s data experts.
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Just another day to celebrate iQuanti Fathers
It’s Fathers’ Day. With renditions of “My Daddy strongest” and unapologetic Dad jokes doing the rounds, it’s yet another day to celebrate these individuals who aren’t really given as much credit as they deserve for their contributions to raising a family. We asked...
Let’s celebrate our only one world like it’s World Environment Day every day
Let’s celebrate our only one world like it’s World Environment Day every day! At iQuanti, we celebrate #WorldEnvironmentDay every day. It’s in the little ways we maintain clean spaces not only in and around our workplace but also where we live. It’s in our act of not...
Mom’s the wor(l)d, celebrating #iQuantiMoms
Mothers make the world go around. While it may all seem like magic, we know it’s a whole lot of hard work. At a fast-paced, growing company like ours, iQuanti mothers are truly an inspiration.
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Google Analytics 4 is the future: ARE YOU READY?
Google is sunsetting Universal Analytics by 2023. What does this mean for Google Analytics users? Hear from iQuanti’s experts on why GA4 is more aligned to a privacy-first web and what marketers need to…
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Happy & Healthy @ iQuanti
Health, wellness, and wellbeing are not just buzzwords for us at iQuanti, they are fundamental to our belief system, and therefore reflect in our approach, culture, as well as policies…
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How iQuanti’s award-winning enterprise SEO team delivered results for Vanquis Bank
Read iQuanti’s SEO strategy case study that got shortlisted at the European Search Awards 2022 under ‘Best Use of Search – Finance [SEO]’ category.
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Our clients have spoken!
At iQuanti, client focus is one of our core values. Our annual CSAT assessments help us learn and make strategic shifts to continuously improve. Here are a few snippets from our 2021 CSAT assessment…
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Facilitating a Brighter, Dignified Future for All Children
The right to childhood for children from marginalized backgrounds is threatened on several fronts, including inadequate nutrition and healthcare, lack of proper hygiene and sanitation, child abuse, child marriages and child labour, and lack of equitable opportunities to education.
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How iQuanti’s award-winning campaign optimized Paid Search for HomeEquity Bank
iQuanti won the Best Paid Search Campaign award at the 5th International Performance Marketing Awards 2021 for its work with HomeEquity Bank.
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We’re back at the office, and loving it!
Our offices are open! Here’s the latest on what life looks like post COVID-19 in a hybrid work environment…
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Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti’s Sreekant Lanka shares a performance marketer’s perspective of Google’s Q2 2020 results – the emerging advertising trends, new products/features, and a take on how the COVID-19 crisis has impacted the advertising business…
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Responding to COVID-19: Evolving Deposits Search Trends
iQuanti experts delve into the latest evolving search trends in the Deposits space in the US market over the past 6-8 weeks and bank marketers need to know about how this may impact their business.
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5 Ways to Leverage Social Media Marketing in the Age of COVID-19
iQuanti’s in-house social guru, Byron J. Todman shares thoughts on how the pandemic and economic crisis calls for brands to develop sensitive and efficient social media strategies to connect with their customers and build trust…
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Responding to COVID-19: Shifting Lending Search Trends
iQuanti’s experts present insights into the evolving lending search trends in the US market over the past 6-8 weeks and how banking and financial services marketers need to know about how this may…
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Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn
iQuanti’s Byron Todman takes a look at Q1 2020 results of major social media platforms from a performance marketer’s perspective – focusing on surge in usage, product innovations, and the increase in ad spends…
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Image SEO: 7 Tips for Image Optimization for Search Engines
iQuanti’s SEO experts share 7 key tips for image optimization that helps SEO marketers ensure that search engines and users find images easily while adding relevance to images on a page…
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Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
iQuanti’s Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google’s Q1 2020 results – how the COVID-19 crisis has impacted the advertising business and how the shift in user behaviors have…
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Are You Making the Most of Google Shopping’s Free Product Listings?
Here’s all marketers and retailers need to know about Google opening up its Shopping Search results to unpaid, organic listings. iQuanti’s Michael Betini gives a quick guide to getting onboard in times of the COVID-19 crisis.
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Responding to COVID-19: Evolving Credit Card Search Trends
Here’s what credit card issuers need to know about the evolving search trends in the US through the COVID-19 crisis and how financial marketers can adapt their marketing tactics…
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Responding to COVID-19: Social Listening Strategies for Financial Marketers
Data mining social data for activation and insights can be the key to developing an impactful and real-time marketing response plan in times of COVID-19 crisis. iQuanti’s Ben Hinson shares insights…
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Responding to COVID-19: Tactics for Financial Marketers
The growing COVID-19 pandemic continues to cause economic disruption, the consumers’ needs and behavior are changing massively. How can Financial marketers respond to changing customer needs and shift marketing tactics to meet them? iQuanti’s Sreekant Lanka…
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Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
iQuanti’s Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google’s latest results that demonstrate strength in the core business, especially in certain business lines such as Search, YouTube and Google Cloud…
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Facebook, Inc.: Emerging Trends & Features to Watch in 2020
iQuanti’s Byron Todman Jr. offers insights into Facebook’s continued growth in 2019, the trends we see evolving in 2020 and the impact and implications of these for enterprise social marketers in his latest report…
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6 Analytics Tactics to Grow Deposits: Tapping into the Potential of Customer Data
Here are six analytical tactics that banks and credit unions can adopt to utilize their customer data and develop their analytical capabilities and gain granular-level behavioral insights, to drive their deposit growth strategies.
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Page Speed Optimization: Significance & Best Practices
Page load speed is an important consideration for digital marketers. Understand how this technical aspect of site optimization can help improve website performance and ROI and learn more about the best practices to be followed…
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3 Ways to Improve Your Google Ads Optimization Score
Evaluating your Google Ads Optimization Score helps you learn more about ways of improving your advertising. Learn how to improve your Optimization Score, how to implement the recommendations and when to ignore…
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Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Google SERP has evolved to where there is minimum differentiation between paid ads and organic results. The Google Organic + Paid Report helps enterprises plan and align their Search strategies…
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Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
iQuanti’s Sreekant Lanka shares his analysis of Google’s Q3 2019 earnings and the emerging trends we see evolving. Find out what opportunities this offers performance marketers, especially with…
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Google’s BERT Update: Implications for Banking & Financial Services
With BERT, Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them with the best answers/pages. How can Banking & Financial Services enterprises adapt?
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Why Hyper-Personalization is the Future of Digital Marketing
Hyper-personalization delivers better customer experiences in a more cost-effective manner, using machine learning to iterate and improve over time. Get the picture of why hyper-personalization matters and the steps…
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Website Accessibility: Challenges & Best Practices For Enterprises
From the back-end architecture of your site to its front-end design, getting accessibility right means focusing on the details to optimize each and every user’s experience. Begin improving accessibility today with these tips from iQuanti’s…
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Google’s Customizable Search Snippets: What Marketers Need to Know
Google’s search engine results page (SERP) snippets are now customizable by webmasters. This new markup feature can help brands increase their organic click-throughs. Here’s everything you need to know about…
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What Facebook ‘Clear History’ Tool Means for Enterprise Digital Marketers
The Facebook Clear History tool offers new privacy protections to users, but it may also make targeting and retargeting more difficult for brands on Instagram and Facebook. Here’s what digital marketers…
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Google Turns 21: Reflections from a Former Black-Hat SEO
Not that long ago, black-hat SEO tactics were the norm. Today, though, search has become cleaned up and professionalized; search optimization has evolved. Read iQuanti’s Michael Bertini’s take on what’s changed in his 16 years as an SEO practitioner.
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Quantifying Content Quality: ALPS Content Quality Performance Score
“Quantifying” content quality will help marketers eliminate subjectivity in the process of creation and measurement of content. iQuanti’s Content Quality Performance Score helps content creators better understand the qualities…
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Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Google uses hundreds of variables to determine search rankings, but expertise-authority-trustworthiness (E-A-T) factors are the most impactful. Here’s how marketers should think about web content through the lens of E-A-T…
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Alphabet Q2 2019 Earnings: What Performance Marketers Need to Know
Alphabet’s Q2 2019 earnings report saw both revenue and profit rise Y-O-Y, demonstrating Google’s continued relevance to both consumers and marketers. Read our take on what the results mean—and learn which trends..
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4 key elements of enhancing web forms for maximum conversions
No conversion rate optimization strategy is complete without taking a hard look at your web forms. By streamlining your forms for mobile user journeys and helping users navigate each form field, you’ll boost form completions and support CRO.
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Google’s Move to Open Source Robots.txt Parser – Here’s What SEOs & Webmasters Must Know
Google’s move to open source robots.txt parser mean that the Google crawler may behave differently towards website content. Here’s how to assess if your website is ready for the change so your SEO is not disrupted.
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Are These 4 User Interactions Tagged in Your Enterprise Website?
What can be measured can be managed, the saying goes, and analytics tags are how you measure (and manage) your website’s performance on a granular level. Prioritize these 4 key interactions in your tagging…
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Guide to SEO Spider Traps: Causes, Solutions
SEO Spider crawl traps constitute technical problems associated with a website. Search engine spiders get caught in a set of problem web pages and exhaust the crawl budget without providing results to relevant URLs. In a nutshell, spider crawler traps are a drain on the time and resources spent towards SEO efforts, need immediate attention and quick solutions.
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Why Instagram Stories must be a part of your social media strategy
No social media strategy is complete without the inclusion of Instagram Stories – one of 2019’s hottest marketing channels. Here’s why Instagram Stories are so compelling for both users and brand advertisers, with tips for getting started.
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What is CRO (Conversion Rate Optimization) and why do you need it?
Conversion rate optimization, or CRO, helps brands boost conversion rates – no matter their conversion goal. By seamlessly integrating a business’ paid, organic & website efforts, CRO improves marketing efficiency and produces…
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Father’s Day 2019: Here are some of our favorite social campaigns this year
This Father’s Day, some brands went all in on emotional impact with Father’s Day marketing that features babies and young children, check out iQuanti’s favorite Father’s Day campaigns and get inspired.
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Holistic Search: Integrating SEO and PPC in your enterprise search strategy
Enterprise SEO and PPC are typically run separately. Yet without close coordination, brands often end up bidding for paid terms they don’t need and underinvesting in SEO. Holistic search brings PPC and SEO together…
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Here’s how community banks can start thinking ‘digitally local’
Even the smallest local community banks compete digitally. By planning unique local events and promoting them strategically on digital marketing channels, community banks can win both goodwill and new customers. Here’s how to get started.
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One year of GDPR : How has US approached data privacy & regulation?
It’s been a year since the EU’s GDPR took effect. Here, iQuanti’s experts talk about how enterprise digital marketing has evolved since GDPR came into force and how US has responded to the data regulations.
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Here’s how to identify content gaps to strengthen your banking SEO strategy
Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? Here are a few tips…
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Google I/O 2019: Googlebot updates (and its impact on enterprise SEO)
By using the latest Chromium rendering engine, Google will greatly improve how it interprets JavaScript web content. Here’s what the news could mean for enterprise digital marketing.
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What Chrome’s browser privacy changes may mean for marketers
Changes are coming to the way the Google Chrome browser treats cookies. Here is our take on why Google is modifying Chrome, how it impacts privacy on the web and what advertisers should know about the move.
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Q&A with Sreekant Lanka: Google’s former Programmatic Head to lead Paid Media at iQuanti
Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant Lanka (SVP, Paid Media) for a chat – to understand his work, his plans & dreams at iQuanti.
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Financial services marketing to seniors: understanding the digital possibilities
Seniors may not be ‘digital natives’ like younger generations, but they still use digital media by the millions. Consider these 3 tips for financial services marketing to seniors.
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Maximizing efficiency in enterprise SEO: SEO and PPC integration
From our experience managing enterprise SEO initiatives across industries, we have studied and tested 6 key factors that can help cultivate a synergetic balance between SEO and PPC.
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How is AI changing digital marketing?
Artificial intelligence promises to bring change to nearly every industry and digital marketing, in particular, will see major upheaval from AI sooner rather than later. Keep an eye on these 3 areas of enterprise marketing as AI proliferates.
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3 metrics in paid social media advertising that brands should consider in 2019
iQuanti’s Byron A. Todman takes a deep dive into how paid social media influences your customers’ path to purchase and the 3 metrics that can help you understand the true impact of paid social.
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An SEO’s guide to 5 essential elements of enterprise content strategy
Our experienced SEOs lay down 5 key elements you should consider while designing the content strategy for an enterprise company so as to enhance the customer experience and your SEO for key acquisition terms.
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3 questions to ask before hiring your enterprise SEO agency
A productive relationship with your enterprise SEO agency helps you maximize results from the search channel. Here are 3 questions you must ask your enterprise SEO agency before hiring them in order to set yourself up for SEO success.
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A step-by-step approach to enterprise website content publishing
At iQuanti, we have developed a six-step enterprise content publishing process that has enabled us to efficiently publish winning content across the customer journey across our enterprise client websites.
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The 3 content types your banking website needs right now
Many enterprise websites fail to touch the entire buyer journey via their content marketing plan. Learn about the 3 content types that your banking website needs to build a robust enterprise content marketing strategy.
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How to win in SEO with Google’s Fact Checkers
A recent Google algorithm update saw fact checkers get implemented for some searches. Learn why that matters – and how to get your page content listed as a verification source. iQuanti’s Michael Bertini shares his thoughts.
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Redesigning your bank website for SEO in 2019
Are you planning a bank website redesign in 2019? iQuanti’s Wayne Cichanski (VP, Search Strategy) talks about the top 5 key SEO elements you should not neglect in order to ensure that your bank web redesign is impactful.
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How to Respond to Google’s March 2019 Core Algorithm Update
Have you been hit by Google March 2019 core update aka the Florida 2 algorithm update? iQuanti’s Wayne Cichanski offers some tips on what you can do to inoculate your site against any negative ranking changes.
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What do most Americans think of when they hear “National Pi Day”?
A search marketer’s analysis of what most Americans are looking for on National Pi Day – Pi (the irrational, intriguing marvel number) or PIE (the delicious, versatile comfort treat)? Read on and do the math while we go grab ourselves a piece of pie.
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Blockchain & Facebook: What digital marketers can expect to see in 2019
Facebook has entered the blockchain – crypto race with its acquisition of Chainspace. iQuanti experts share their thoughts on what Facebook’s blockchain future may mean for marketers & advertisers.
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Are your Google Rankings in flux in 2019? Here’s why!
Struggling to keep tabs on the latest Google search algorithm updates? iQuanti’s Michael Bertini analyses the recent Google search rankings flux across enterprise websites in 2019 and offers tips to keep up.
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Why Facebook continues to be my go-to marketing channel in 2019
iQuanti’s Dan Borger talks about what Facebook’s blockbuster 2018 Q4 earnings and its continued success as a marketing channel says about the platform – and about the state of digital marketing in 2019.
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Digital Marketing Trends: What Experts Didn’t See Coming in 2018
Here is a look back at some of the top digital marketing trends predicted at the beginning of 2018 to verify which were correct. Also adding in a few of our own projections for what’s to come in 2019.
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Financial Services Digital Marketing Trends of 2018
iQuanti’s Tony Hooper talks about the major trends that shaped financial services digital marketing in 2018 – from shifts in media consumption to changing customer engagement models.
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5 Considerations for your Enterprise SEO Audit in 2019
As investments in Search Optimization continues to rise, iQuanti’s Wayne Cichanski talks about 5 considerations that large organizations need to be mindful of as they kick off their enterprise SEO audit in 2019.
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3 Search Truisms Behind iQuanti’s ALPS SEO Platform
Here are three truisms about SEARCH that has inspired iQuanti’s journey to developing ALPS, and which explain why our enterprise SEO platform delivers SEO success.
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iQuanti’s ‘Best Digital Marketing Reads’: October 2018
iQuanti brings you our ‘best digital marketing reads’ of October 2018 – a carefully curated list of must-read articles, hand-picked by over 200 digital marketers. Happy reading!
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Raise the Impact of your Marketing Spend:
a Hybrid Approach to Attribution
Connecting marketing activities to revenue lift is a challenge for enterprise brands. Download this whitepaper to learn how iQuanti harmonizes disparate data sources and offers new…
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Win in Enterprise SEO By Addressing These 2 Gaps
To stay ahead of the competition in enterprise SEO, focus on what your competitors may be missing. Here are two enterprise SEO gaps that not enough brands identify and prioritize.
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4 Reasons iQuanti Is a 4-Time Inc. 5000 Winner
Sastry Rachakonda, iQuanti’s founder and CEO, shares his insights into how the company has become a four-time Inc. 5000 winner.
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6 Elements For Enterprise SEO Progress
When most people think SEO, the last thing that will come to mind are terms like fast…
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SEO Strategy Based On Customer Journey
Ready to develop an organic search strategy but unsure where or how to begin?
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Hyperlocal Search Marketing – 7 Steps To Get You Started
Hyperlocal search engine optimization is similar to enterprise SEO, but more…
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The ROI of SEO: 4 Steps to Generating a Positive Return
The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization…
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Caching vs. Indexing: Optimize Your Site for the Googlebot
Understand the differences between caching and indexing to optimize how the Googlebot…
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The Massive Opportunity in AI-Powered Marketing
AI promises to revolutionize digital marketing, especially in situations where an algorithm…
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Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google is improving its SERPs. Site owners who use schema to pass key page information…
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Could the Facebook Scandal Impact Small Business Marketing?
Regulation on Facebook data use might make it harder for small businesses to advertise on the platform.
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Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?
Google is making Wikipedia content more prominent in some of its search results.
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Analysis: Google’s Q1 2018 Financial Results
Google continues to grow both its core desktop ad business and its Google Shopping division.
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Analysis: The Search Insider Summit 2018
Amazon is threatening Google in product search – and other key takeaways from April’s Search Insider Summit.
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How Facebook’s Senate Hearing Could Affect Digital Marketing
Ad spend is down on Facebook. With the Senate highlighting how Facebook data can be manipulated, the trend could accelerate.
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Google Ad Ban May Make Finance-Related Searches More Competitive
Google recently put an ad ban in place to rein in shady ad networks. The move could make some kinds of ads more costly.
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Here’s Why the Google News Initiative Matters for Marketers
Google is taking steps to enhance its legitimacy as a news source. More publications may implement paywalls in response.
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The Marketing Implications of AI Adoption at Google
Google could leverage AI to learn what users want to see within answer packs and improve its results pages. Here’s what that would mean for marketers.
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Analysis: Why Ad Blocking Makes Sense in Google Chrome
Google’s Chrome browser now includes ad blocking – a move that could enforce better behavior from marketers and lead to a more sustainable ad ecosystem.
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Blockchain to Bring Transparency to Digital Marketing
By enabling advertiser micropayments and improved targeting, blockchain technology could lead to better, more transparent online advertising.
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How Google Uses the SERP to Battle Fake News
Google, aiming to strengthen its position as an authoritative news source, is increasingly filtering tweets from search results to limit “fake news.”
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Assess How Your Mobile Site Can Be Improved With These Free Google Tools
Google has released two tools to help webmasters and SEOs improve their mobile sites. Both page load speed and conversion can benefit.
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How to Respond to Google’s March 2018 Core Algorithm Update
Google’s March 2018 core algorithm update has significantly affected some websites’ search rankings. Here’s how to stay competitive.
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Want Your Business to Rank Locally: Follow These Steps?
Imagine that you’re an organization that relies heavily on maintaining a…
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Google Answer Box Strategy: The Dos & Don’ts
Google’s search engine results page (SERP) continues to evolve on a…
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Are Americans starting to care less about Mom?
Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a…
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Search Insights into Americans’ Interest in Travel to Cuba
According to data from the U.S. Census Bureau, there are an estimated 2 million…
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Search Data for March 15 Presidential Primaries
Ahead of the March 15 primaries, iQuanti pulled monthly search volumes…
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Super Saturday Primaries Search Data
For the U.S. presidential primaries this weekend, iQuanti compiled the…
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CMO.COM in collaboration with iQuanti Features an Exclusive Article on Digital Marketing Health Checkup
A digital health check-up is crucial to detecting performance issues and…
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MediaPost Reports on Memorial Day Search Data Analysis Conducted by iQuanti
MediaPost reports that Memorial Day search traffic can be 2,000 times higher…
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Do Women Care More Than Men About Father’s Day?
Recent data around search trends show that almost 60% of online searches…
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iQuanti is #277 on Inc.500 List of Fastest Growing Private Companies in America in 2014
A 3-year growth of more than 1600% secures iQuanti’s second-time…
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SEO – Factoring competition into your approach
SEO is a zero-sum game. There are no joint winners. To be ranked for a certain…
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Ruling the Mobile Search World: Lessons from Google
That mobile internet usage worldwide will soon surpass desktops is not…
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3 Things Digital Marketers can Learn from Miley Cyrus
Learning to be a good digital marketer? These 3 digital marketing tactics learnt from Miley Cyrus can help digital marketers achieve their goals.
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The secret recipe of a healthy landing page (and what makes it work)
A study of the top 12 elements of landing pages that aid in conversion…
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8 Free Tools & Resources to keep track of Google Algorithm Updates
“To rank well, build a site so fantastic that it makes you an authority in your…
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4 Features of Bing Ads I Wish Google AdWords Had
It was not long ago that we read about the Swedish Language Council and Google get into a tight spot over the term ‘ ungoogleable’…
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How Auto brands are using Twitter’s Vine app
The new Vine app from Twitter is a little over 100 days old and we thought…
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World Biz Express is now iQuanti, Inc.
4 March, 2013: Digital marketing agency World Biz Express announced…
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