3 Metrics in Paid Social Media Advertising that Brands Should Consider in 2019
iQuanti's Byron A. Todman takes a deep dive into how paid social media influences your customers' path to purchase and the 3 metrics that can help you understand the true impact of paid social. read more
The 3 content types your banking website needs right now
Many enterprise websites fail to touch the entire buyer journey via their content marketing plan. Learn about the 3 content types that your banking website needs to build a robust enterprise content marketing strategy. read more
How to win in SEO with Google’s Fact Checkers
A recent Google algorithm update saw fact checkers get implemented for some searches. Learn why that matters – and how to get your page content listed as a verification source. iQuanti's Michael Bertini shares his thoughts. read more
Redesigning your bank website for SEO in 2019
Are you planning a bank website redesign in 2019? iQuanti's Wayne Cichanski (VP, Search Strategy) talks about the top 5 key SEO elements you should not neglect in order to ensure that your bank web redesign... read more
How to Respond to Google’s March 2019 Core Algorithm Update
Have you been hit by Google March 2019 core update aka the Florida 2 algorithm update? iQuanti's Wayne Cichanski offers some tips on what you can do to inoculate your site against any negative ranking changes. read more
What do most Americans think of when they hear “National Pi Day”?
A search marketer's analysis of what most Americans are looking for on National Pi Day - Pi (the irrational, intriguing marvel number) or PIE (the delicious, versatile comfort treat)? Read on and do the math while... read more
Blockchain & Facebook: What digital marketers can expect to see in 2019
Facebook has entered the blockchain - crypto race with its acquisition of Chainspace. iQuanti experts share their thoughts on what Facebook's blockchain future may mean for marketers & advertisers. read more
Are your Google Rankings in flux in 2019? Here’s why!
Struggling to keep tabs on the latest Google search algorithm updates? iQuanti's Michael Bertini analyses the recent Google search rankings flux across enterprise websites in 2019 and offers tips to keep up. read more
Why Facebook continues to be my go-to marketing channel in 2019
iQuanti's Dan Borger talks about what Facebook's blockbuster 2018 Q4 earnings and its continued success as a marketing channel says about the platform - and about the state of digital marketing in 2019. read more
Digital Marketing Trends: What Experts Didn’t See Coming in 2018
Here is a look back at some of the top digital marketing trends predicted at the beginning of 2018 to verify which were correct. Also adding in a few of our own projections for what's to... read more
Financial Services Digital Marketing Trends of 2018
iQuanti's Tony Hooper talks about the major trends that shaped financial services digital marketing in 2018 - from shifts in media consumption to changing customer engagement models. read more
5 Considerations for your Enterprise SEO Audit in 2019
As investments in Search Optimization continues to rise, iQuanti's Wayne Cichanski talks about 5 considerations that large organizations need to be mindful of as they kick off their enterprise SEO audit in 2019. read more
3 Search Truisms Behind iQuanti’s ALPS SEO Platform
Here are three truisms about SEARCH that has inspired iQuanti’s journey to developing ALPS, and which explain why our enterprise SEO platform delivers SEO success. read more
iQuanti’s ‘Best Digital Marketing Reads’: October 2018
iQuanti brings you our 'best digital marketing reads' of October 2018 - a carefully curated list of must-read articles, hand-picked by over 200 digital marketers. Happy reading! read more
Raise the Impact of your Marketing Spend:
a Hybrid Approach to Attribution
Connecting marketing activities to revenue lift is a challenge for enterprise brands. Download this whitepaper to learn how iQuanti harmonizes disparate data sources and offers new... read more
Win in Enterprise SEO By Addressing These 2 Gaps
To stay ahead of the competition in enterprise SEO, focus on what your competitors may be missing. Here are two enterprise SEO gaps that not enough brands identify and prioritize. read more
4 Reasons iQuanti Is a 4-Time Inc. 5000 Winner
Sastry Rachakonda, iQuanti's founder and CEO, shares his insights into how the company has become a four-time Inc. 5000 winner. read more
6 Elements For Enterprise SEO Progress | iQuanti Digital Marketing Agency
When most people think SEO, the last thing that will come to mind are terms like fast... read more
SEO Strategy Based On Customer Journey
Ready to develop an organic search strategy but unsure where or how to begin? read more
Hyperlocal Marketing Strategy
Hyperlocal search engine optimization is similar to enterprise SEO, but more... read more
The ROI of SEO: 4 Steps to Generating a Positive Return
The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization... read more
Caching vs. Indexing: Optimize Your Site for the Googlebot
Understand the differences between caching and indexing to optimize how the Googlebot... read more
The Massive Opportunity in AI-Powered Marketing
AI promises to revolutionize digital marketing, especially in situations where an algorithm... read more
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google is improving its SERPs. Site owners who use schema to pass key page information... read more
Could the Facebook Scandal Impact Small Business Marketing?
Regulation on Facebook data use might make it harder for small businesses to advertise on the platform. read more
Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?
Google is making Wikipedia content more prominent in some of its search results. read more
Analysis: Google’s Q1 2018 Financial Results
Google continues to grow both its core desktop ad business and its Google Shopping division. read more
Analysis: The Search Insider Summit 2018
Amazon is threatening Google in product search - and other key takeaways from April's Search Insider Summit. read more
How Facebook’s Senate Hearing Could Affect Digital Marketing
Ad spend is down on Facebook. With the Senate highlighting how Facebook data can be manipulated, the trend could accelerate. read more
Google Ad Ban May Make Finance-Related Searches More Competitive
Google recently put an ad ban in place to rein in shady ad networks. The move could make some kinds of ads more costly. read more
Here’s Why the Google News Initiative Matters for Marketers
Google is taking steps to enhance its legitimacy as a news source. More publications may implement paywalls in response. read more
The Marketing Implications of AI Adoption at Google
Google could leverage AI to learn what users want to see within answer packs and improve its results pages. Here's what that would mean for marketers. read more
Analysis: Why Ad Blocking Makes Sense in Google Chrome
Google's Chrome browser now includes ad blocking - a move that could enforce better behavior from marketers and lead to a more sustainable ad ecosystem. read more
Blockchain to Bring Transparency to Digital Marketing
By enabling advertiser micropayments and improved targeting, blockchain technology could lead to better, more transparent online advertising. read more
How Google Uses the SERP to Battle Fake News
Google, aiming to strengthen its position as an authoritative news source, is increasingly filtering tweets from search results to limit "fake news." read more
Assess How Your Mobile Site Can Be Improved With These Free Google Tools
Google has released two tools to help webmasters and SEOs improve their mobile sites. Both page load speed and conversion can benefit. read more
How to Respond to Google’s March 2018 Core Algorithm Update
Google's March 2018 core algorithm update has significantly affected some websites' search rankings. Here's how to stay competitive. read more
The Art Science of Prioritizing Optimization Ideas
The Art & Science of Prioritizing Optimization Ideas Companies embark... read more
Want Your Business to Rank Locally: Follow These Steps?
Imagine that you’re an organization that relies heavily on maintaining a... read more
Google Answer Box Strategy: The Dos & Don’ts
Google’s search engine results page (SERP) continues to evolve on a... read more
Are Americans starting to care less about Mom?
Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a... read more
Search Insights into Americans’ Interest in Travel to Cuba
According to data from the U.S. Census Bureau, there are an estimated 2 million... read more
Search Data for March 15 Presidential Primaries
Ahead of the March 15 primaries, iQuanti pulled monthly search volumes... read more
Super Saturday Primaries Search Data
For the U.S. presidential primaries this weekend, iQuanti compiled the... read more
CMO.COM in collaboration with iQuanti Features an Exclusive Article on Digital Marketing Health Checkup
A digital health check-up is crucial to detecting performance issues and... read more
MediaPost Reports on Memorial Day Search Data Analysis Conducted by iQuanti
MediaPost reports that Memorial Day search traffic can be 2,000 times higher... read more
Do Women Care More Than Men About Father’s Day?
Recent data around search trends show that almost 60% of online searches... read more
iQuanti is #277 on Inc.500 List of Fastest Growing Private Companies in America in 2014
A 3-year growth of more than 1600% secures iQuanti’s second-time... read more