This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services - Visibility is being restructured, advertising is becoming more contextual, and consumer journeys are increasingly influenced by AI. Explore the trends shaping modern marketing and the strategies helping financial brands navigate a rapidly changing digital environment.
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AI-generated answers are becoming a larger part of how consumers research financial products. This second edition of the GEO research report examines the factors that influence citation visibility and brand mentions across ChatGPT and Gemini, providing new insights into AI Search Optimization, ChatGPT, and Gemini.
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During a recent webinar hosted by American Banker, Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, shared how AI-powered search engines retrieve, evaluate, and surface financial content.
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UniFirst’s paid search program underwent a strategic transformation to support performance goals during a key business cycle. The uniform and facility service experts partnered with iQuanti.
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Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA).
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Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road's banking and lending solutions
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