Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted digital ads allow for niche engagements at scale, ultimately improving customer relationships and boosting customer lifetime value. iQuanti’s Dan Borger highlights targeting’s invisible benefits and discusses what can be done to make targeted... read more
Forbes: Changes ahead for Facebook retargeting campaigns?
Facebook's "clear history" tool, expected to be rolled out later this year, could impact brands' retargeting efforts – and may force them to rethink some of their digital marketing strategies, iQuanti social director Melianthe Kines tells... read more
Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Sastry Rachakonda (CEO, iQuanti), charts out three ways for employers to leverage learnings from digital marketers. Your customer-facing and prospective employee-facing brands must move in lockstep, Sastry writes... read more
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
#TeamiQuanti proudly welcomes Sreekant, who will now lead our efforts to drive superior paid channel performance through advanced data modeling. Sreekant is the former Head of Google's Programmatic Advertising Strategy. read more
Street Fight: Voice marketing starts with smart SEO
How can enterprises better leverage voice search for brand marketing? iQuanti's Michael Bertini talks in Street Fight magazine about why it is critical for enterprises to be voice-ready and how authority and content are key to... read more
The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data
AI-powered fact checkers are appearing on more Google SERPs. Read iQuanti's take in The Financial Brand on how to optimize your BFS website to gain attention and visitors through "position zero" placements. read more
The Financial Brand: Five SEO strategies financial marketers must ditch ASAP
iQuanti's Michael Bertini talks about some of the enterprise SEO tactics that financial digital marketers need to ditch ASAP to stay current and deliver meaningful impact, as the Google algorithm continues to evolve. read more
BAI: How Strategic Search Investments Can Improve Acquisition
“Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost effective - especially when SEO combines with targeted SEM”, writes iQuanti’s Tony Hooper, for... read more
iQuanti is a Finalist for The Drum Search Awards 2019 (UK)
Our enterprise SEO platform ALPS has been selected as a finalist in the Best Search Software category in The Drum Search Awards 2019. The Awards celebrate strategic thinking, innovation and tangible results across the best in... read more
iQuanti Commits to Giving Back With Big Brothers Big Sisters Event
iQuanti joins hands with AMEX in sponsoring the Big Night Out, the BBBS- NYC's largest annual fundraiser. iQuanti is continually committed to giving back to the communities in which its employees are located in 2019. read more
The Financial Brand: How Financial Marketers Must Prep for Voice Search
iQuanti's Michael Bertini talks about how financial marketers can help adapt and modify their existing search strategies to optimize for voice in this new era of voice search. Read his five practical tips, as seen on... read more
The Financial Brand: Essential Tips for Financial Services Search Success
Search is a powerful driver of engagement and new business for banking & financial services. iQuanti’s Michael Bertini, writing in The Financial Brand, shares tips on how financial services companies can improve their search performance. read more
iQuanti’s Predictive SEO Tool ALPS™ Granted USPTO Patent Approval
Our enterprise SEO platform uses proprietary data science & machine learning to build enterprise level SEO roadmaps to deliver stronger ROI. ALPS™ is the first among iQuanti's four patent applications (pending). read more
iQuanti Featured in eMarketer Report on Dynamic Creative & Digital Storytelling
iQuanti strategist Khara Hutchinson explains why dynamic creative optimization has become the norm in digital advertising, as featured in eMarketer's report on "Dynamic Creative and Digital Storytelling." read more
iQuanti Highly Commended at The Drum Search Awards
iQuanti was selected as runner up of five companies recognized for best search software in Drum Search Awards USA 2018. iQuanti's enterprise SEO tool ALPS was named 'highly commended' by the Drum.
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Bank Innovation: 3 Key Challenges (and Opportunities) in Financial Services Digital Marketing
Evolving consumer behavior is driving big changes in financial services digital marketing. iQuanti’s Tony Hooper weighs in on the enterprise level challenges that marketers should focus on in 2019 and beyond. read more
iQuanti Nominated for The Drum Search Awards
iQuanti is one of the five companies recognized for best search software. iQuanti was nominated in the category for its predictive & prioritization SEO platform ALPS. read more
MediaPost: Consumer Survey Shows Less-Than-Stellar Satisfaction With Search
A consumer survey conducted by iQuanti finds that more than half of people are only somewhat satisfied with what they see in search results. Click through to MediaPost to see the consumer survey's full results. read more