Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
iQuanti’s Sastry Rachakonda writes in Forbes about what it takes for enterprise companies to pan and execute highly successful SEO programs. Why do some enterprises succeed while others fail at… read more
Business World: Why Instagram Stories Must be a Part of Your Marketing Strategy in 2020
Aditya Saxena (VP APAC, iQuanti) writes in Business World’s ‘Everything Experiential’ about how Instagram has emerged as a compelling paid channel within enterprise digital marketing and why Stories need to be… read more
Financial Express: How Brands Can Boost ROI through CRO
Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. CRO is a heavily under-invested strategy currently and has the potential to boost... read more
The Financial Brand: The Financial Marketer’s Guide to Building Voice Search Strategy
As voice continues to gain traction in the marketplace, banking and financial services brands will need a strategy for winning as much voice ‘traffic’ as possible, writes iQuanti’s Wayne Cichanski in The Financial Brand... read more
iQuanti Named to the 2019 ‘Adweek 100: Fastest-Growing Agencies’ List
iQuanti has been named to Adweek’s inaugural list of the 100 Fastest Growing Agencies, with a notable 72% growth over the last three years. Congratulations, #TeamiQuanti! read more
Search Engine Journal: Can SEO Be Made Predictable?
iQuanti's Ajay Rama writes in SEJ about how SEOs can gain more visibility into the drivers of search performance and begin to leverage data and develop algorithmic scoring models to build predictability in SEO. read more
iQuanti Expands Operations in the APAC Region
iQuanti announces its foray into APAC markets today. iQuanti is doubling down on APAC to bring Fortune 500-level differentiated and data-driven digital marketing expertise to more of the APAC enterprise market. read more
iQuanti Recognized on the Inc. 5000 List for Fifth Time
iQuanti is joining the elite Inc 5000 Hall of Fame this year with its 5th time feature on the list of fastest growing companies in the U.S. Congratulations, #TeamiQuanti! read more
Admap: iQuanti’s Tony Hooper Talks About the Future of Payments
As software eats the payments world, three factors – user-oriented design, strong partnerships and a focus on specific market niches – will be essential success factors for payments companies. Read Tony Hooper's insights... read more
Velocitize Talks: About Privacy, Personalization & the Future of Advertising
iQuanti's Brent Trimble talks to WPEngine's Andy North about the age of data, consumer privacy, personalization, latest trends and staying ahead of the advertising curve. View the full interview here. read more
Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted digital ads allow for niche engagements at scale, ultimately improving customer relationships and boosting customer lifetime value. iQuanti’s Dan Borger highlights targeting’s invisible benefits and discusses what can be done to make targeted... read more
Forbes: Changes ahead for Facebook retargeting campaigns?
Facebook's "clear history" tool, expected to be rolled out later this year, could impact brands' retargeting efforts – and may force them to rethink some of their digital marketing strategies, iQuanti social director Melianthe Kines tells... read more
Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Sastry Rachakonda (CEO, iQuanti), charts out three ways for employers to leverage learnings from digital marketers. Your customer-facing and prospective employee-facing brands must move in lockstep, Sastry writes... read more
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
#TeamiQuanti proudly welcomes Sreekant, who will now lead our efforts to drive superior paid channel performance through advanced data modeling. Sreekant is the former Head of Google's Programmatic Advertising Strategy. read more
Street Fight: Voice marketing starts with smart SEO
How can enterprises better leverage voice search for brand marketing? iQuanti's Michael Bertini talks in Street Fight magazine about why it is critical for enterprises to be voice-ready and how authority and content are key to... read more
The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data
AI-powered fact checkers are appearing on more Google SERPs. Read iQuanti's take in The Financial Brand on how to optimize your BFS website to gain attention and visitors through "position zero" placements. read more
The Financial Brand: Five SEO strategies financial marketers must ditch ASAP
iQuanti's Michael Bertini talks about some of the enterprise SEO tactics that financial digital marketers need to ditch ASAP to stay current and deliver meaningful impact, as the Google algorithm continues to evolve. read more
BAI: How Strategic Search Investments Can Improve Acquisition
“Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost effective - especially when SEO combines with targeted SEM”, writes iQuanti’s Tony Hooper, for... read more