iQuanti Wins at IPMA 2021 for Best Paid Search Campaign
/PRNewswire/ — The 5th International Performance Marketing Awards named iQuanti the winner of Best Paid Search Campaign. IPMA showcases the industry’s most…
iQuanti Makes the Inc. 5000 List for the Seventh Time
iQuanti has been named to the Inc. 5000 list of the fastest-growing private companies in the U.S. for the 7th time in 2021. This is the fourth consecutive year that we have made it to the most prestigious…
iQuanti Recognized by Inc. 5000 Regionals as One of N.Y. Metro’s Fastest-Growing Private Companies
Inc. magazine ranked iQuanti, a data-driven digital marketing firm, on its inaugural Inc. 5000 N.Y. Metro list. The list recognizes the fastest growing companies in the New York area…
Jerry Canning Joins iQuanti as Advisor
#TeamiQuanti proudly welcomes Jerry Canning, who will be helping further strengthen iQuanti’s vertical specialization in banking and financial services. Jerry Canning, who formerly worked with Google & Facebook, leading….
Business Insider: Performance Marketing – Where is it Headed?
iQuanti’s Aditya Saxena writes in Business Insider India about how performance marketing is becoming more and more relevant and valuable with the current COVID-19 pandemic, and what lies ahead for marketers as…
Banking on Digital Growth: Why You Need to Double Down on Content Now
iQuanti’s Michael Bertini talks about how content is still king and why financial brands need to double down on content in the post-COVID-19 times and get as much content as possible….
Financial Express: The Power of Precision Targeting for Start-ups and MSMEs
iQuanti’s Aditya Saxena writes in Financial Express Online about how precision targeting can help young companies acquire customers at a significantly lower cost per acquisition and…
The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO
iQuanti’s Michael Bertini talks in The Financial Brand about how banks and financial services enterprises should shift SEO tactics in response to the impact of COVID-19 on user behaviors & needs to stay…
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
iQuanti’s Aditya Saxena talks about how the strength of available real-time data becomes a great enabler in driving value for both customers and marketers via digital-only financial products and platforms.
AdGully: How Real-time SEO Grows Revenues
iQuanti’s Aditya Saxena (SVP, APAC) writes about how real-time SEO is all about predicting search demand and more importantly being ready. If the SEO strategy is aligned with being of help to user intent, driving revenue growth will…
Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business
iQuanti’s Aditya Saxena (VP, APAC) writes for Entrepreneur.com about the benefits of unleashing the potential of your Search channel through strategic investments in institutionalizing a culture of searchability, investing in…
Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing
Writing for Business Insider, iQuanti’s Ajay Rama and Aditya Saxena discuss how Google’s plans to phase out third-party cookies in Chrome could have wider implications for marketers. Many marketing technologies and data companies…
iQuanti ALPS™ Named in 2020 Now Tech: SEO Technologies Report
Forrester’s latest Now Tech report provides an overview of the value to expect from premier SEO Technologies vendors in the market in 2020. ALPS™ was included in the report by Forrester based on its market presence and functionality.
Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale
iQuanti’s Aditya Saxena (VP APAC) offers tips to entrepreneurs oh how (and why) use SEO to help be found by their targeted consumer segment and acquire the critical mass to scale rapidly. A brand’s investment in SEO also inspires confidence…
MarketingProfs: CMS Migration – SEO Considerations for Enterprises
Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s Michael Bertini shares his thoughts in MarketingProfs…
The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
iQuanti’s Michael Bertini joins industry experts on The Financial Brand in assessing the impact and offer suggestions on how banks and credit unions can adapt to Chrome cookies crumbling.
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
Read iQuanti’s Aditya Saxena’s (VP, APAC) views, as seen in Economic Times, on the importance of the use of data analytics to drive higher ROI on marketing spends across marketing channels.
Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
iQuanti’s Sastry Rachakonda writes in Forbes about what it takes for enterprise companies to pan and execute highly successful SEO programs. Why do some enterprises succeed while others fail at…