Business Insider: Performance Marketing – Where is it Headed?
iQuanti’s Aditya Saxena writes in Business Insider India about how performance marketing is becoming more and more relevant and valuable with the current COVID-19 pandemic, and what lies ahead for marketers as… read more
Banking on Digital Growth: Why You Need to Double Down on Content Now
iQuanti’s Michael Bertini talks about how content is still king and why financial brands need to double down on content in the post-COVID-19 times and get as much content as possible…. read more
The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO
iQuanti's Michael Bertini talks in The Financial Brand about how banks and financial services enterprises should shift SEO tactics in response to the impact of COVID-19 on user behaviors & needs to stay... read more
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
iQuanti’s Aditya Saxena talks about how the strength of available real-time data becomes a great enabler in driving value for both customers and marketers via digital-only financial products and platforms. read more
AdGully: How Real-time SEO Grows Revenues
iQuanti's Aditya Saxena (SVP, APAC) writes about how real-time SEO is all about predicting search demand and more importantly being ready. If the SEO strategy is aligned with being of help to user intent, driving revenue... read more
Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business
iQuanti’s Aditya Saxena (VP, APAC) writes for Entrepreneur.com about the benefits of unleashing the potential of your Search channel through strategic investments in institutionalizing a culture of searchability, investing in… read more
Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing
Writing for Business Insider, iQuanti’s Ajay Rama and Aditya Saxena discuss how Google’s plans to phase out third-party cookies in Chrome could have wider implications for marketers. Many marketing technologies and data companies… read more
iQuanti ALPS™ Named in 2020 Now Tech: SEO Technologies Report
Forrester's latest Now Tech report provides an overview of the value to expect from premier SEO Technologies vendors in the market in 2020. ALPS™ was included in the report by Forrester based on its market... read more
Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale
iQuanti’s Aditya Saxena (VP APAC) offers tips to entrepreneurs oh how (and why) use SEO to help be found by their targeted consumer segment and acquire the critical mass to scale rapidly. A brand’s investment in... read more
MarketingProfs: CMS Migration – SEO Considerations for Enterprises
Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s Michael Bertini shares his thoughts in MarketingProfs... read more
The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
iQuanti's Michael Bertini joins industry experts on The Financial Brand in assessing the impact and offer suggestions on how banks and credit unions can adapt to Chrome cookies crumbling. read more
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
Read iQuanti’s Aditya Saxena's (VP, APAC) views, as seen in Economic Times, on the importance of the use of data analytics to drive higher ROI on marketing spends across marketing channels. read more
Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
iQuanti’s Sastry Rachakonda writes in Forbes about what it takes for enterprise companies to pan and execute highly successful SEO programs. Why do some enterprises succeed while others fail at… read more
Business World: Why Instagram Stories Must be a Part of Your Marketing Strategy in 2020
Aditya Saxena (VP APAC, iQuanti) writes in Business World’s ‘Everything Experiential’ about how Instagram has emerged as a compelling paid channel within enterprise digital marketing and why Stories need to be… read more
Financial Express: How Brands Can Boost ROI through CRO
Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. CRO is a heavily under-invested strategy currently and has the potential to boost... read more
The Financial Brand: The Financial Marketer’s Guide to Building Voice Search Strategy
As voice continues to gain traction in the marketplace, banking and financial services brands will need a strategy for winning as much voice ‘traffic’ as possible, writes iQuanti’s Wayne Cichanski in The Financial Brand... read more
iQuanti Named to the 2019 ‘Adweek 100: Fastest-Growing Agencies’ List
iQuanti has been named to Adweek’s inaugural list of the 100 Fastest Growing Agencies, with a notable 72% growth over the last three years. Congratulations, #TeamiQuanti! read more
Search Engine Journal: Can SEO Be Made Predictable?
iQuanti's Ajay Rama writes in SEJ about how SEOs can gain more visibility into the drivers of search performance and begin to leverage data and develop algorithmic scoring models to build predictability in SEO. read more