iQuanti in the Media

iQuanti, a digital marketing company that digs deep into the data at hand thinks looking at…

iQuanti, a company that specializes in predictive data, looked at the nominees for sixteen of the most popular categories, to see who the winners would be if the Emmys were awarded based on how popular each nominee is on the Internet. To identify the winners, iQuanti looked at the search frequency in Google and Bing for over ninety nominees in sixteen different categories – from Best Lead Actor in a Comedy to Best Supporting Actress in a Drama. The winners were selected by those nominees that were searched for the most. iQuanti collected the data through their proprietary predicative search tools, which they use for their clients, including a number of Fortune 500 companies.

Who will emerge victorious at this Sunday’s Emmy Awards? Well, let’s see what the fans think. Digital marketing agency iQuanti took a look d at the search frequency in Google and Bing results for for over 90 nominees in 16 different categories, then were selected the winners based on which nominee was searched the most.

“To identify the winners, iQuanti looked at the search frequency in Google and Bing for over 90 nominees in 16 different categories,” according to a rep for the company.

“The winners were selected by those nominees that were searched for the most. iQuanti collected the data through their proprietary predicative search tools.”

“Although mobile apps offer a convenient way for users to access a large variety of services, there’s a tremendous amount of information they need to navigate through browsers, according to Sastry Rachakonda, chief executive officer (CEO) of iQuanti, a digital marketing company that specializes in search.

“”Will people stop searching because of mobile apps? I don’t think so because they need information,”” Rachakonda says. “”SEO and SEM will still be there, but what will change is how SEO and SEM are done. Mobile data gives you the opportunity to largely improve the quality of search. The more data, the better search outcome you can deliver.”””

As Labor Day comes into focus for 2015, so too does alcohol beverage buying and homespun cocktail creations. Digital marketing and search analytics company, iQuanti, specializes in predictive data and tracked search trends from past years to predict the top cocktails for Labor Day 2015. 

As much as we hate to say it, summer is starting to wind down. If you’re planning on any fall travel and don’t know where to go, take a look at our overview of iQuanti’s report on the hottest travel destinations for fall. The analytical firm analyzed two years of seasonal data about hotel reservations, flight bookings, travel deals, and vacation plans to come up with fall’s most popular attractions.

With the declining popularity of cable and mobile packages, there is a significant opportunity for pay-per-view. Many brands, such as ESPN, NBA and WWE have begun streaming on mobile devices, but others worry about mobile streaming due to slow growth rate...

While social media is undoubtedly a driving force for online traffic and engagement, search offers new opportunities for analyzing and understanding traffic better…