GeoMarketing: How Marketers Should Be Optimizing for Voice Search Right Now
Optimizing for voice searches is more about themes than keywords, iQuanti strategist Michael Bertini says. See his voice SEO insights in GeoMarketing. read more
Search Engine Journal: Why You Need to Be Optimizing Content for Search
Optimizing content for search – and getting your content into Google's Answer Box results – has a number of benefits. See what they are in Search Engine Journal. read more
How Consumers and Brands Are Responding to the Cambridge Analytica Scandal
Consumers seek to protect their personal info in the wake of the Cambridge Analytica scandal... read more
ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents
Instances when consumers search for live insurance agents have dropped nearly 20 percent this year, iQuanti search data illustrates. Read this article to see why. read more
GeoMarketing: Why Ratings and Reviews Matter in Local SEO
Getting more local ratings and reviews can improve your ranking in local searches. Find out why in GeoMarketing. read more
eMarketer: GDPR Terms a Big Draw for Search Advertisers
Paid search spending on GDPR terms has risen more than 2,000 percent, iQuanti data shows. Read more in eMarketer on search advertisers' latest strategy. read more
MediaPost: Companies Conducting More GDPR Compliance Searches
GDPR compliance has become a watchword in the weeks before the new privacy rules come into effect. Searches for 'GDPR requirements' have also risen sharply. read more
CRM Buyer: How B2B Marketing Software Is Being Infused With AI Insights
Artificial intelligence may eat the world – and it could start with marketing software. Read how this B2B marketing tool now offers smarter AI insights. read more
AdAge: As Full Rollout Approaches, GDPR Searches Surge
GDPR searches have risen nearly 200 percent as people seek information about the forthcoming rules. Read iQuanti's trend analysis in AdAge. read more
MediaPost: How Advertisers Could Offer Blockchain Payments to Consumers
Blockchain payments could be coming sooner than you think, iQuanti's CEO writes in MediaPost. Here's how advertiser-to-consumer payments would alter the ad ecosystem. read more
E-Commerce Times: In Wake of Scandal, Facebook User Growth May Slow
Facebook, rocked by news that its users' data had been used improperly, may face more headaches in the coming months – such as a slowdown in Facebook user growth. read more
Econtent: What Marketers Can Do to Manage Facebook Algorithm Changes
There's a growing need for marketers to manage Facebook algorithm changes and ensure engagement doesn't drop. Econtent has the tips you need. read more
Banking Exchange: How Google’s Algorithm Updates Could Hurt Your Search Ranking
Recent Google algorithm updates could lower your brand's organic rankings for certain keywords. Here's what you need to know about Google's changes. read more
Inc.: User Interest Grows in Removing Facebook Accounts
Are you thinking about removing Facebook? You're not alone. iQuanti data cited by Inc. magazine shows that consumers are interested in deleting their Facebook accounts. read more
MediaPost: Consumers Ask How to Delete Facebook
A growing number of people appear interested in how to delete Facebook accounts. Searches for the term rose in the wake of Facebook's privacy scandal. read more
Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee
Facebook is reeling from the Cambridge Analytica scandal, and its troubles may continue. Companies may opt to pull back on Facebook ads in the coming months. read more
Marketing Dive: Pizza Brands Experience Surge in Search Interest
Pizza brands are capturing consumers' growing interest in Pi Day by offering special deals. See what tactics they're employing in this Marketing Dive article. read more
MediaPost: Pi Day Draws More Consumers’ Attention
For brands, Pi Day – March 14 – is becoming an valuable marketing opportunity. As MediaPost reports here, consumer searches for Pi Day are on the rise. read more