Case Study: Digital Acquisition
iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel along with a disciplined testing strategy and an insightful reporting and measurement system. The sustained and material growth has made HomeEquity Bank and iQuanti great partners.
- Reduction in media spend combined with need for growth.
- Limited analytics reporting capabilities.
- A more competitive marketplace for keyword bidding.
- Need for fast design and build for new digital properties.
- Limited available content and need to grow SEO footprint.
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy
INCREASE IN LEADS YEAR OVER YEAR
REDUCTION IN SPEND YEAR OVER YEAR
REDUCTION IN OVERALL BOUNCE RATE
LANDING PAGES: BUILT, HOSTED & OPTIMIZED
See how we generated double digit growth in leads and spent less on media.
Digital Acquisition – SEO
See how we increased the organic footprint of a major brand in a highly competitive market.
See how we made conversion gains and created a cohesive site experience.