Financial Express: How Brands Can Boost ROI through CRO

Financial Express: How Brands Can Boost ROI through CRO

Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. While the Indian digital advertising industry is rapidly growing, startups still struggle with hefty growth goals and with...
Search Engine Journal: Can SEO Be Made Predictable?

Search Engine Journal: Can SEO Be Made Predictable?

iQuanti’s Ajay Rama (SVP, Products & Solutions) writes in Search Engine Journal about how, with the deeper understanding of data and development of the right algorithmic scoring models, SEO can stand on its own as an acquisition channel—becoming more...