The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
Google Chrome has followed Safari and Firefox in retiring 3rd party cookies — so what does that mean for the marketers who rely on the audience data that cookies have long provided? iQuanti’s Michael Bertini suggests in The Financial Brand that financial institutions...
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
iQuanti’s Aditya Saxena (VP, APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a...
Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
What does it really take for enterprise organizations to turn their search channel into a lead-generating machine? Why do some enterprises succeed while others fail at executing their SEO programs, even with the right investments and the right people? What drives...
Business World: Why Instagram Stories Must be a Part of Your Marketing Strategy in 2020
As enterprise marketers plan for 2020, Instagram Stories absolutely need to be a part of their marketing and paid channel strategy, writes Aditya Saxena (VP APAC, iQuanti) in Business World’s ‘Everything Experiential”. Instagram stories have emerged as a compelling...