Digital Marketing Insights from : Team iQuanti
GeoMarketing: How Marketers Should Be Optimizing for Voice Search Right Now
Voice search is gaining popularity among consumers – and as connected-home devices become even more commonplace, brands may have to take a different approach to search optimization. Because voice platforms are designed around natural language, search optimizing for... read more
Caching vs. Indexing: Optimize Your Site for the Googlebot
How can you optimize the Googlebot’s caching and indexing process? First, iQuanti SEO expert Dipankar Biswas writes, it’s important to understand the difference between the two. When the Google crawler comes to your website, it will take a snapshot of each... read more
Search Engine Journal: Why You Need to Be Optimizing Content for Search
Syncing content marketing with SEO just makes sense, Lindsey Boyajian writes in Search Engine Journal. Optimizing content for search – and getting your content into Google’s Answer Box results – leads to higher pageviews, increased engagement, and... read more