Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes.

Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of her insights in Forbes.

Share This

Attention: iQuanti does not conduct transactions or recruit via chat platforms like Telegram or WhatsApp. We never request sensitive information or payments for employment. If contacted by someone claiming to be from iQuanti and seeking payment/info, report it to hr@iquanti.com.