Team iQuanti
Digital Marketing Insights from : Team iQuanti
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But... read more
Could the Facebook Scandal Impact Small Business Marketing?
In the wake of the Facebook/Cambridge Analytica data scandal, the federal government is weighing the potential for more advertising regulation. That should be a concern for smaller businesses, iQuanti vice president of search strategy Wayne Cichanski says. Thus far,... read more
Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?
Google is now testing more Wikipedia content on its search engine results pages (SERPs). The goal, iQuanti director of search strategy Michael Bertini says, is to make SERPs more personalized and relevant. But the change is probably only temporary, Michael adds.... read more