Team iQuanti
Digital Marketing Insights from : Team iQuanti
Forbes: How Marketers Should Measure Ad Engagement
Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of... read more
The ROI of SEO: 4 Steps to Generating a Positive Return
By Anirban Saha The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization like any other marketing program. Investing in SEO should provide a positive return – the same standard to which marketers hold paid search, display, and... read more
Total Retail: Why Enterprise Marketers Must Adopt a Holistic Approach
In large organizations, project visibility (and reporting) can be limited. Yet, to maximize the returns from your digital marketing efforts, you should seek to break down internal silos to the fullest extent possible. The search channel is an especially strong... read more