Many metrics underline the critical role landing pages play in the success of banking and financial services marketers, impacting conversion rates, user experience, trust, and overall digital performance.

After a tumultuous 2023, digital marketers are continuing to face expectations to do more with less in 2024 as well. How can regional banks and financial services firms make the most of their advertising dollars in a highly competitive digital marketing landscape?

2023 has kept financial marketers on their toes. The banking crisis, economic uncertainty, the mainstreaming of generative AI, and evolving privacy expectations combined to create challenges – and opportunities – for brands.

The banking, financial services and insurance industries are undergoing massive disruption.

Automation in Google Ads has unlocked more growth and greater efficiency for digital marketers. With Google automating routine tasks such as bid management, keyword research, and ad creation and optimization, marketers can now focus on driving performance.

The concept of first-party data is not new to performance marketers.First-party data is more reliable, readily available and cost-efficient than other sources of data; however, the extent of utilization of first-party data has differed across industries and organizations.