The banking, financial services and insurance industries are undergoing massive disruption.

The growing presence of innovative fintech companies, consumer demand, inflation, and rising interest rates—are all impacting how digital marketers can operate in the Finserv market.

To chart a path through the current fog of uncertainty and position for a bright future, financial marketers should lean on smarter tactics and focus on data-driven marketing strategies.

In this iQuanti webinar, Vishal Maru (VP, Digital Solutions at iQuanti) discusses key media and channel trends in BFSI industry.

• Test new channels & tactics in fast evolving digital landscape
• Identify right acquisition strategy (Brand and acquisition mix)
• Align media strategy with key target segments, especially GenZ
• Keep a close eye on consumer trends and tweak media strategy, accordingly
• Leverage AI to drive operational efficiencies and generate deeper insights