iQuanti’s Google ninja, Michael Bertini, shares insights in the latest episode of popular podcast series, Banking on Digital Growth. In a lively and engaging conversation with James Robert Lay, Michael discusses content marketing strategies that banks and credit unions should adopt in these changing times.
“Content has always been king. Relevant content has always been king, quality content has always been king, it just hasn’t changed”, says Michael. It is critical for financial brands to remember to stay in touch with their customers, as we navigate this global pandemic and the economic crisis it has created. Financial marketers should focus on getting more content in front of their readers – providing them relevant information, assuring them of continued support, and offering hope and help, wherever necessary. Marketing in times of crisis is not only about expanding your customer base, but it is also about building long-term loyalty. Credit unions and regional banks should explore opportunities to support local businesses, wherever possible.
In terms of evolving a content marketing program, Michael suggests that for a lot of brands, right now this is the perfect time to cut off layers and test an agile strategy.
Michael also suggests that financial brands should start looking at developing “future-proof” content strategies while still remembering to stick to their SEO fundamentals.