Team iQuanti
Digital Marketing Insights from : Team iQuanti
Unlocking LLM Selection and Authority: How Models Choose Cited Sources
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, examines LLM mechanics and optimization. The current challenge for buyers is not a lack of information but a lack of brand presence within AI-driven results. As large language models reshape... read more
From Channel Management to Discovery: Redefining Search for Financial Brands
Tony Hooper, SVP of Client Partnerships at iQuanti, and Irina Klein, CMO of BMG Money, discussed the importance of a holistic search framework in the era of AI-driven discovery. AI-driven search is fundamentally reshaping how decisions are made. Users are... read more
Driving Client Success: How Strategy, Insight and Collaboration Shaped Flora’s iQuanti Journey
An iQuanti Employee Spotlight | Flora Chan, VP, Client Partnerships, shares how curiosity, collaboration, and a client-first mindset shape her work at iQuanti. Every meaningful partnership begins with a deeper question: What challenge is the client trying to solve,... read more