Case Study: Keyword Ranking
Leading Mortgage Company improved targeted keyword ranking from #76 to #1 by focusing on site technical cleanup and content optimization – two key recommendations from ALPS™.
- Reduction in media spend combined with need for growth.
- Limited analytics reporting capabilities.
- A more competitive marketplace for keyword bidding.
- Need for fast design and build for new digital properties.
- Limited available content and need to grow SEO footprint.
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy
Increase in Leads Year over Year
Reduction in Spend Year over Year
Reduction in Overall Bounce Rate
Landing Pages: Built, Hosted, & Optimized
Tools Used to Accomplish Goals
See how we generated double digit growth in leads and spent less on media.
Digital Acquisition – SEO
See how we increased the organic footprint of a major brand in a highly competitive market.
See how we made conversion gains and created a cohesive site experience.