Optimizing user experience: Driving 80% higher conversions for a hospitality brand

For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end website journey analysis. We then prioritized optimization opportunities by business impact using a custom ROI model to drive the overall testing strategy. Guided by the strategy and roadmap, we ran a disciplined series of tests across the site to consistently provide lift to KPI’s.

The Challenge

Complex business model with multiple stakeholders
Dependencies on technology timelines and legacy systems
Tagging issues across the site
Lack of resources and processes to support optimization work stream

The Solution

Paid Acquisition Management – PPC, Display / Remarketing, Social.
Organic Acquisition Management – SEO.
Website and Landing Page Design, Development and Hosting.
Website and Landing Page Experience Optimization.
Analytics tagging, tracking and reporting.
Cross channel optimization.
End to end strategy

TESTS COMPLETED

%

INCREASE IN MOBILE SITE CONVERSION RATE

%

INCREASE IN DESKTOP SITE CONVERSION RATE

MILLION ESTIMATED IMPROVEMENT ON REVENUE

"Working with iQuanti has represented a fundamental shift in our approach to reaching our clientele. Their thought leadership has delivered a digital blueprint that has translated into transformational growth for our business."

Case Studies

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