Case Study: Experience Optimization
For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end website journey analysis. We then prioritized optimization opportunities by business impact using a custom ROI model to drive the overall testing strategy. Guided by the strategy and roadmap, we ran a disciplined series of tests across the site to consistently provide lift to KPI’s.
- Complex business model with multiple stakeholders
- Dependencies on technology timelines and legacy systems
- Tagging issues across the site
- Lack of resources and processes to support optimization work stream
- Paid Acquisition Management – PPC, Display / Remarketing, Social.
- Organic Acquisition Management – SEO.
- Website and Landing Page Design, Development and Hosting.
- Website and Landing Page Experience Optimization.
- Analytics tagging, tracking and reporting.
- Cross channel optimization.
- End to end strategy
INCREASE IN MOBILE SITE CONVERSION RATE
INCREASE IN DESKTOP SITE CONVERSION RATE
MILLION ESTIMATED IMPROVEMENT ON REVENUE
See how we generated double digit growth in leads and spent less on media.
Digital Acquisition – SEO
See how we increased the organic footprint of a major brand in a highly competitive market.
See how we made conversion gains and created a cohesive site experience.