Forbes: Changes ahead for Facebook retargeting campaigns?
For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates...
Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Recruiting is much like engaging consumers along the path to purchase – with the only difference being that the “customer” is instead a prospective employee. That’s why recruiters and HR professionals should think like digital marketers, iQuanti CEO...
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling. JERSEY CITY, N.J., May 13, 2019 /PRNewswire/ — Digital marketing company iQuanti today...
Street Fight: Voice marketing starts with smart SEO
More than a quarter of American adults regularly use a smart speaker to play music, control their home electronics and conduct searches. Yet fewer than 4% of businesses provide correct information to voice search users – suggesting that there’s a largely...