Learnings from Digital Marketers for Employers: Sastry Rachakonda on India Employer Forum
Recruiting is much like engaging consumers along the path to purchase – with the only difference being that the “customer” is instead a prospective employee. That’s why recruiters and HR professionals should think like digital marketers, iQuanti CEO...
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling. JERSEY CITY, N.J., May 13, 2019 /PRNewswire/ — Digital marketing company iQuanti today...
Street Fight: Voice marketing starts with smart SEO
More than a quarter of American adults regularly use a smart speaker to play music, control their home electronics and conduct searches. Yet fewer than 4% of businesses provide correct information to voice search users – suggesting that there’s a largely...
The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data
Among the most impactful of 2019 Google updates, the AI-powered fact checkers are appearing on more Google search engine results pages (SERPs). Do you know how to optimize your content to get noticed? Serving as one of Google’s trusted sources of information has...