Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19
For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the...
Responding to COVID-19: Evolving Deposits Search Trends
Insights to Help Bank Marketers Understand & Respond to the Changing Customer Needs in the US At iQuanti, we have been constantly monitoring the changes in user’s search demand to help bank marketers understand evolving consumer priorities and adapting their...
5 Ways to Leverage Social Media Marketing in the Age of COVID-19
With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions...
Responding to COVID-19: Shifting Lending Search Trends
Insights to Help Financial Marketers Understand & Respond to the Changing Customer Needs in the USiQuanti’s digital experts have been continuously monitoring the changes in search demand to understand evolving consumer priorities. Understanding changing customer...