SEO – Factoring competition into your approach

SEO – Factoring competition into your approach

SEO is a zero sum game. There are no joint winners. To be ranked for a certain keyword, you need to be ranked higher than your competition. Given this fact, one would assume that competitive research would assume a lot more importance and robustness. It is...
Ruling the Mobile Search World: Lessons from Google

Ruling the Mobile Search World: Lessons from Google

That mobile internet usage worldwide will soon surpass desktops is not news any more to anybody in the digital world. Mobile search users are more oriented towards immediate action than desktop users – they search with a higher intent and take quicker actions based on...
3 Things Digital Marketers can Learn from Miley Cyrus

3 Things Digital Marketers can Learn from Miley Cyrus

Miley Cyrus has been in news lately. VMA awards aside, her “Wrecking Ball” video garnered record 19.3 MM views worldwide on the first day. With the social media abuzz with speculations on what “Bangerz” means, her new album seems set for a “radiant swag” opening too....
8 Free Tools & Resources to keep track of Google Algorithm Updates

8 Free Tools & Resources to keep track of Google Algorithm Updates

“To rank well, build a site so fantastic that it makes you an authority in your niche,” said Matt Cutts, Head of the Google Web Spam Team. When Google makes 600-odd minor (and some major) changes to its algorithm every year, it is indirectly (and often directly)...