The era of voice has arrived. For big banks and community credit unions alike, optimizing web content for voice must be a focus now.

With Search being the #2 application of smart speakers across the globe, how would financial marketers adapt their existing search strategy for voice? Our own Michael Bertini, keeping it practical and humorous (as is his personal style), puts forward five tips to help financial brands win with voice search.

Read his article as published in The Financial Brand here.