Overview

  • AI is now the standard, not the edge. Platforms like Google, Meta, TikTok, and Amazon are integrating AI across targeting, creative, and measurement—reshaping how performance marketing works.
  • Search behavior is shifting. With the rise of AI-led discovery, users are searching more conversationally. Winning brands are adapting SEO strategies to focus on context, content depth, and brand trust.
  • Digital banks are gaining ground. Online-first institutions are outperforming traditional banks in deposits and lending. This is reflected in search trends, with rising interest in high-yield savings, refinancing, and student loans.
  • Media strategies are evolving. Channels like YouTube, TikTok, Amazon Ads, and Meta’s platforms are driving results through short-form video, AI-driven commerce, and first-party data targeting.

How can you ride these trends to win?

Vish Sastry
AI is transforming discovery and decision-making. In response, performance marketing must do what it was always meant to—deliver real business impact.

Vish Sastry Rachakonda, Founder & CEO, iQuanti

Key Numbers

    $90.2 Bn
    Alphabet’s revenue increased in Q1 2025
    $8.93 Bn
    YouTube’s advertising revenue in Q1 2025
    $42.31 Bn
    Meta’s revenue in Q1 2025
    18%
    Year-Over-Year​ Growth in Amazon Ads
    $1.182 Tr
    Total U.S. credit card debt in Q1 2025
    61%
    Year-Over-Year Growth in Reddit’s Ad Revenue

    Special Story

    Bid on What Matters: Making Value- Based Bidding (VBB) Work​

    VBB shifts the focus from vanity metrics to real business outcomes. Powered by AI, it targets high-value prospects and maximizes ROAS through smarter bidding.

    Special Story

    From Keywords to Conversations: Balancing Traditional SEO with AI-Led Discovery

    Search is no longer about exact matches — it’s about understanding intent, context, and nuance. As users search conversationally, how do you pivot your strategy.

Get the full report for insights on banking and performance marketing trends.

Download Now

Related Content

Performance Marketing Report for Banking and Financial Services Q2 2026
Q2 2026 EDITION

Explore the latest trends in AI Search, ChatGPT advertising, paid social, and consumer behavior impacting financial marketers.

Read more
GEO Research Study for BFSI: AI Citations, Brand Mentions & AI Search Visibility Analysis
nalysis EDITION

Discover what drives AI citations and brand mentions. Explore findings from the largest BFSI GEO study spanning 40K+ queries and...

Read more
Performance Marketing Report for Banking and Financial Services Q1 2026
Q1 2026 EDITION

Latest insights on how AI-driven search, generative platforms, and evolving consumer behavior are reshaping digital acquisition for financial brands.

Read more
Share This