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Digital Marketing Insights from : Team iQuanti

Do Women Care More Than Men About Father’s Day?

Do Women Care More Than Men About Father’s Day?

Recent data around search trends show that almost 60% of online searches made for Father’s Day between the first week of May 2013 and last week of May 2015 were done by women while men only accounted for 33%. This is particularly interesting as searches for related... read more
SEO – Factoring competition into your approach

SEO – Factoring competition into your approach

SEO is a zero sum game. There are no joint winners. To be ranked for a certain keyword, you need to be ranked higher than your competition. Given this fact, one would assume that competitive research would assume a lot more importance and robustness. It is... read more