Team iQuanti, Author at iQuanti Performance Marketing Agency

Analysis: The Search Insider Summit 2018

Michael Bertini, iQuanti’s director of search strategy, attended the Search Insider Summit in April 2018. Here are his takes on how the search channel is evolving – and what that means for marketing professionals. What do we expect for the search industry... read more

How Facebook’s Senate Hearing Could Affect Digital Marketing

Michael Bertini is iQuanti’s director of search strategy. Here, he shares his thoughts on the Senate hearing that followed the Cambridge Analytica data scandal. How will the Facebook data privacy scandal make targeting harder for marketers? Facebook might apply... read more

Google Ad Ban May Make Finance-Related Searches More Competitive

Google recently implemented an ad ban on certain kinds of sketchy ads. Here, iQuanti search strategy director Michael Bertini addresses why Google moved to block some ads and how advertisers should respond. Do we have any thoughts on the practice of banning ads done... read more

Here’s Why the Google News Initiative Matters for Marketers

Google announced in March 2018 a new project called the Google News Initiative. In it, Google will aim to surface more “authoritative” content and make it simpler for consumers to subscribe to news publications. Here, iQuanti search strategy director... read more

The Marketing Implications of AI Adoption at Google

Google already applies AI across its business. As recently as February 2018, the company announced that it would start optimizing its AdSense product with the help of machine learning. What’s next for Google and AI? According to iQuanti product VP Ajay Rama,... read more

Team iQuanti

Digital Marketing Insights from : Team iQuanti

Analysis: The Search Insider Summit 2018

How Facebook’s Senate Hearing Could Affect Digital Marketing

Google Ad Ban May Make Finance-Related Searches More Competitive

Here’s Why the Google News Initiative Matters for Marketers

The Marketing Implications of AI Adoption at Google

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