The COVD-19 pandemic has impacted life and economies the world over. Brands and businesses are struggling to remain relevant and keep their customers’ trust in these times. Marketers are realizing more and more now that performance marketing is one of the most... read more
iQuanti’s Google ninja, Michael Bertini, shares insights in the latest episode of popular podcast series, Banking on Digital Growth. In a lively and engaging conversation with James Robert Lay, Michael discusses content marketing strategies that banks and credit... read more
Precision targeting lets a company reach consumers at the very moment when they are most likely to be in need a product or service. “While precision targeting is valuable to many industries, it is especially useful for startups and young companies”, writes iQuanti’s... read more
With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions... read more
As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a... read more
