Team iQuanti
Digital Marketing Insights from : Team iQuanti
Transforming performance reporting: How iQuanti helped a financial services company migrate seamlessly to GA4
The Client A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans, cash advance/payday loans, check cashing, prepaid cards, and money transfer services. The Challenge: Enhanced reporting and... read more
Neobanks – A Quick Introduction for Marketers
The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry. Neobanks – digital-only fintech companies that offer mobile and online banking... read more
Emerging Digital Marketing Trends for Banks and Financial Services
2023 has been a year of challenges and change for financial marketers. Ongoing economic uncertainty, tightening marketing budgets, constantly changing platform updates, and new privacy regulations have brought home the urgency to leverage data and AI innovatively to... read more