Team iQuanti
Digital Marketing Insights from : Team iQuanti
AI Visibility Is the New Competitive Advantage for Banks: A New Playbook for Financial Institutions
Wayne Chichansky, Vice President of Search Strategy at iQuanti, shares actionable insights on building AI-ready content, stronger authority, and greater digital visibility. When an AI assistant recommends a brand, it isn’t making a random choice. Behind every... read more
Performance Marketing in the Age of AI: Q2 2026 Trends Shaping Customer Acquisition
The latest iQuanti Quarterly Performance Marketing Report, Q2 2026, highlights a fundamental shift in how brands acquire customers in an AI-driven world. Not long ago, performance marketing was built around a familiar playbook, and that playbook is changing. Digital... read more
Follow the Consumer: AI and the New Rules of Marketing
The signals are everywhere. Consumers are moving faster, across more channels, with less patience for brands that haven’t kept up. Arnab Sen, Chief Executive Officer at iQuanti, and Jonathan Gagliano, Chief Growth Officer, sat down to discuss what’s... read more