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Digital Marketing Insights from : Team iQuanti

Forbes: How Marketers Should Measure Ad Engagement

Forbes: How Marketers Should Measure Ad Engagement

Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of... read more
The ROI of SEO: 4 Steps to Generating a Positive Return

The ROI of SEO: 4 Steps to Generating a Positive Return

By Anirban Saha The ROI of an Enterprise SEO Program Here at iQuanti, we see search engine optimization like any other marketing program. Investing in SEO should provide a positive return – the same standard to which marketers hold paid search, display, and... read more
Fupping: How Guest Blogging Enhances SEO for Your Brand

Fupping: How Guest Blogging Enhances SEO for Your Brand

Should guest posting be a part of your digital marketing arsenal? Yes, says iQuanti’s Michael Bertini to blogging platform Fupping. Guest blogging helps build your off-page authority, so your site moves up the ranks on search engine results pages and receives... read more
Econtent: 5 Tactics to Win in Mobile SEO

Econtent: 5 Tactics to Win in Mobile SEO

With mobile-first indexing now in force at Google, search-optimizing your mobile pages is more important than ever. Accelerating page load speed and ensuring your mobile content matches your desktop content should be two priority steps, iQuanti’s Michael Bertini... read more