Team iQuanti
Digital Marketing Insights from : Team iQuanti
3 Ways to Improve Your Google Ads Optimization Score
Google has introduced the Google Ads optimization score, a new addition to the Ads interface viewable in your account’s recommendation tab. The new feature indicates how well your account is performing and gives recommendations on what you can do to improve your... read more
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
iQuanti’s Aditya Saxena (VP, APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a... read more
Forbes: Is Enterprise SEO Success More About SEO or About the Enterprise?
What does it really take for enterprise organizations to turn their search channel into a lead-generating machine? Why do some enterprises succeed while others fail at executing their SEO programs, even with the right investments and the right people? What drives... read more