Team iQuanti
Digital Marketing Insights from : Team iQuanti
Creating Scalable Success: A Glimpse into Aaron Christopher D’Souza’s Approach to Building Trust and Driving Impact
An iQuanti Employee Spotlight | Aaron Christopher D’Souza, Senior Manager – Engagements, reflects on trust, structure, and the power of consistent effort in driving meaningful impact. Alignment may set the direction for a project, but trust is essential... read more
Unlocking LLM Selection and Authority: How Models Choose Cited Sources
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, examines LLM mechanics and optimization. The current challenge for buyers is not a lack of information but a lack of brand presence within AI-driven results. As large language models reshape... read more
From Channel Management to Discovery: Redefining Search for Financial Brands
Tony Hooper, SVP of Client Partnerships at iQuanti, and Irina Klein, CMO of BMG Money, discussed the importance of a holistic search framework in the era of AI-driven discovery. AI-driven search is fundamentally reshaping how decisions are made. Users are... read more