EXCLUSIVE REPORT
Performance Marketing Report
For Banking and Financial Services
Q3 2026 EDITION
The latest Performance Marketing Report covers changing consumer behavior, emerging advertising models, deposit and lending growth, credit trends, and practical strategies for brands across acquisition, content, and GEO.
Overview
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AI is influencing marketing across channels: Search, social, advertising, analytics, and customer engagement are seeing significant AI-led changes
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Search and paid media are evolving with AI Answers: Google’s AI Mode, new ad formats, Preferred Sources, and PMax updates are creating new considerations for marketers.
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Advertising platforms are expanding their capabilities: ChatGPT, Meta, Pinterest, Snap, and YouTube are introducing new tools for targeting, bidding, measurement, content, and customer engagement.
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Financial brands need sharper acquisition and content strategies: The report examines how brands can strengthen high-value customer acquisition and build content strategies suited to AI-led experiences through GEO.
How should marketers respond to these shifts?
Consumer decision-making is changing as AI becomes more central to digital experiences. Financial brands that align content, propositions, and targeting will be better positioned to capture high-intent demand.
Arnab Sen, Chief Executive Officer, iQuanti
Key Numbers
(Inside the Report)
$119.8B
Alphabet revenue in Q2 2026
$60.8B
Meta revenue in Q2 2026
$11.06B
YouTube revenue in Q2 2026
$805M
Reddit revenue in Q2 2026
$1.60B
Snap revenue in Q2 2026
49%
US Adults using AI chatbots
Special Story
ChatGPT Ads in 2026: Mechanism, Maturity and What Marketers Should Do Now
ChatGPT Ads introduced new changes to its advertising environment built around high-intent conversations, giving brands opportunities to engage consumers at key decision points with relevant, action-oriented messaging.
Special Story
The AI Answer Is the First Impression: Building a BFSI Content Strategy for GEO
AI-generated answers are reshaping how consumers evaluate financial brands, creating a need for structured GEO strategies that prioritize relevant content, authoritative sources, and compliance.
