Neobanks – A Quick Introduction for Marketers
The digitization of financial services has seen tremendous acceleration since the pandemic, sparking a global fintech revolution that has disrupted the traditional banking industry. Neobanks – digital-only fintech companies that offer mobile and online banking...
Level up Your Content Strategy
A sophisticated content strategy is key to driving long-term SEO success.But how do you know what content works for your business? How can you create content that is customer-centric, delivers measurable results, and addresses your customers’ information needs?Read...
Mistakes to Avoid While Migrating to GA4
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024....