Facebook has introduced a new feature to users in some geographies: a “Clear History” tool that lets individuals unlink their web browsing activity from their Facebook account. What does the Clear History tool mean for consumers, and will it make targeting and...
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the...
We work with many brands on developing brand and product stories that help transform their identity and presence. We also work with them to connect with their customers through targeted placements across online channels. We are programmed to look with a curious (and...
Oftentimes, brands treat paid social media as they would traditional direct response channels – looking exclusively at bottom-funnel results without considering social’s unique strengths. In the end, of course, all of your digital marketing platforms should...
By Dan Borger (Account Director, iQuanti) Facebook’s challenges have been widely reported. 2019, however, began with the announcement of Facebook’s blockbuster 2018 fourth quarter earnings. The company spent 2018 mired in one scandal after the other – its...
