BAI: How Strategic Search Investments Can Improve Acquisition

BAI: How Strategic Search Investments Can Improve Acquisition

The search channel can serve as a powerful driver of both website traffic and acquisition revenue for financial services companies. “Leveraging search helps traditional banks reach consumers in a new way, on a channel they already use. And it proves surprisingly cost...
Are your Google Rankings in flux in 2019? Here’s why!

Are your Google Rankings in flux in 2019? Here’s why!

By Michael Bertini It’s only February – yet many of our clients are reporting major swings in their key pages’ Google search rankings. What’s behind this, and how can your brand maintain rank position as the year moves along? The primary factor: Google search...