Whether you are looking to build engagement or drive leads, the search channel can deliver results for the banking and financial sector, provided you have the right paid and organic search strategies in place.

iQuanti’s Michael Bertini, writing in The Financial Brand, talks about the key steps that financial services companies should take to maximize their search marketing performance in this world of search where relevancy, context and intent are a marketer’s watchwords.

Read Michael’s tips here.

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