Guide to SEO Spider Traps: Causes, Solutions
SEO Spider traps, or as they are commonly known, crawler traps are one of the most unfortunate technical SEO problems that can happen to your website. They make it hard and sometimes impossible for the crawlers to explore your website expeditiously. These crawler...
What is CRO (Conversion Rate Optimization) and why do you need it?
What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the...
Google I/O 2019: Googlebot updates (and its impact on enterprise SEO)
The Googlebot is getting an update Google recently announced a major change to the Googlebot – a largely invisible one that could nonetheless impact brands’ enterprise SEO strategies. Moving forward, Google will keep the Googlebot up-to-date with the latest...