Google’s Customizable Search Snippets: What Marketers Need to Know
Beginning this week, Google search results will show something new: customizable snippets. Customizable snippets became available to webmasters two weeks ago (the week of October 13, 2019). Last week (the week of October 20), Google users around the world—on all...
Google Turns 21: Reflections from a Former Black-Hat SEO
Michael Bertini, the director of SEO strategy at iQuanti and a former black-hat SEO, is an expert in enterprise SEO tactics and techniques. From an SEO perspective, Google turning 21 is not the biggest deal: they haven’t announced any new features or functionality...
Search Engine Journal: Can SEO Be Made Predictable?
iQuanti’s Ajay Rama (SVP, Products & Solutions) writes in Search Engine Journal about how, with the deeper understanding of data and development of the right algorithmic scoring models, SEO can stand on its own as an acquisition channel—becoming more...