Google Turns 21: Reflections from a Former Black-Hat SEO

Google Turns 21: Reflections from a Former Black-Hat SEO

Michael Bertini, the director of SEO strategy at iQuanti and a former black-hat SEO, is an expert in enterprise SEO tactics and techniques.  From an SEO perspective, Google turning 21 is not the biggest deal: they haven’t announced any new features or functionality...
Search Engine Journal: Can SEO Be Made Predictable?

Search Engine Journal: Can SEO Be Made Predictable?

iQuanti’s Ajay Rama (SVP, Products & Solutions) writes in Search Engine Journal about how, with the deeper understanding of data and development of the right algorithmic scoring models, SEO can stand on its own as an acquisition channel—becoming more...
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