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Google’s BERT Update: Implications for Banking & Financial Services

Google’s BERT Update: Implications for Banking & Financial Services

BERT is here. Google’s ground-breaking NLP framework enables the search giant to understand search queries better than ever and help engage its users more. Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them...

Google’s Customizable Search Snippets: What Marketers Need to Know

Google’s Customizable Search Snippets: What Marketers Need to Know

Beginning this week, Google search results will show something new: customizable snippets. Customizable snippets became available to webmasters two weeks ago (the week of October 13, 2019). Last week (the week of October 20), Google users around the world—on all...

What Chrome’s browser privacy changes may mean for marketers

What Chrome’s browser privacy changes may mean for marketers

Google I/O 2019: Here’s the latest from Google Google announced this month that it is tweaking its Chrome browser to better identify different types of cookies. Moving forward, it will help users differentiate between the “friendly” cookies that save their...

The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data

Among the most impactful of 2019 Google updates, the AI-powered fact checkers are appearing on more Google search engine results pages (SERPs). Do you know how to optimize your content to get noticed? Serving as one of Google’s trusted sources of information has...

How to win in SEO with Google’s Fact Checkers

How to win in SEO with Google’s Fact Checkers

You may know that some media websites use what’s called a “fact checker”. Fact checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Following a recent algorithm...

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