Google Updates Archives - iQuanti Performance Marketing Agency

We’re back at the office, and loving it!

We’re back at the office, and loving it!

We won’t lie, calling the past year and a half ‘challenging’ would be an understatement!But we at iQuanti took things head on. We were one of the first movers to allow people to work from home following the principle of “Employee safety first.” We took...

Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19

Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19

For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the...

Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19

Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19

Google results for Q1 2020 are a “tale of two quarters”, as described by Sundar Pichai (CEO, Google). Alphabet, Inc. saw strong results for January and February, followed by an abrupt decline in March in their advertising revenues driven by COVID-19. The impact was...

Are You Making the Most of Google Shopping’s Free Product Listings?

Are You Making the Most of Google Shopping’s Free Product Listings?

Good news for Retailers – It is now free to sell on Google! Google made news waves in late April with its decision to open up its Shopping search results to unpaid, organic listings. The company announced on 21st April 2020, that the Google Shopping tab results...

Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020

Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020

Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent...

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