Reviews, ratings and social media posts are widely used by consumers when they make purchase decisions. Online reputation management involves a comprehensive set of services to build, maintain and protect your reputation on these digital channels.
Why Online Reputation Management Matters
Via tweets, blog comments, Facebook updates and other online channels, people are talking about you – and your prospects, customers and partners are listening.
In addition, consumers who use search engines to conduct reputational searches about brands are highly likely to see user-generated content in their search results.
iQuanti’s suite of reputation management services aims to comprehensively monitor and manage brands’ digital footprint. Employing 24/7 news monitoring, negative review monitoring and actions to demote the rank of defamatory content, iQuanti takes swift action to enhance and maintain your digital presence.
How Does Online Reputation Management Work?
iQuanti’s online reputation management services include:
- Online review monitoring
- Social media monitoring
- Content creation
- Response and engagement strategy development
- Review removal
- Backlinking and authority building
iQuanti’s approach enhances transparency by deploying SEO and content marketing to make positive content – owned by you or by third parties – more visible. In addition, iQuanti carries out regular platform monitoring to identify and weed out negative comments, reviews or posts that are clearly aimed at destroying your reputation rather than providing feedback.
Comprehensive Online Reputation Management from iQuanti
iQuanti takes a comprehensive, data-driven approach to online reputation management. iQuanti helps some of the nation’s largest companies maintain their brand image with online reputation management.
Our online reputation management services involve a deep dive into a brand’s target customers and their search patterns. This advanced keyword strategy is then combined with search optimization, targeted social media optimization, and link building to maximize reach and effectiveness.
iQuanti takes a 3-pronged approach to reputation management:
- Monitor :
Track online conversations to profile how your brand is being perceived online, via websites, social networks, forums and other digital platforms.
- Evaluate :
Carry out reputation analyses to evaluate whether conversations are supporting or negatively affecting your brand.
- Respond :
Provide recommendations on responding to reviews, comments and suggestions so your reputation is well managed and protected.
Applying Best Practices to Online Reputation Management
In all areas of online reputation management, iQuanti’s best-in-class processes to deliver results.
- Advanced keyword strategy :
Leveraging the enterprise SEO tool ALPS, iQuanti identifies the keywords that leads users to your website to identify where your reputation management efforts should be targeted.
- Tactical platform deployment :
Using tools like Ahrefs, Buzzsumo and others, iQuanti zeroes in on the review sites, forums, social media platforms, media sites that are driving reputational activity for your brand.
- Messaging development :
iQuanti contributes customer-centric yet brand-friendly responses to positive reviews, negative reviews or informational queries.
- Long-range planning :
iQuanti’s reputation management experts generate detailed plans for assigning roles, adopting the right response messages and deploying new rating-and-review content.
- Detailed reporting :
iQuanti categorizes online conversations based on their tone and platform into consolidated reports that facilitate performance audits and executive reviews.
iQuanti adopts a data-focused, individualized approach to each client and provides tailor-made, targeted online reputation management services that fit their specific needs and reputation goals.
Request more information about Online Reputation Management Services
Getting started with iQuanti is easy, just drop us a line and we’ll setup a time to discuss with you shortly.