For Banking and Financial Services


2023 has been a year of big bang changes that will continue to shape the digital marketing universe for years to come. Our quarterly roundup of the trends and updates relevant for financial marketers dives into the data to bring you a snapshot of the latest news as well as insights into what it means for your 2024 strategy.


After relative stability over the last decade, 2023 brought in changes that are transforming financial marketing.

  • AI is driving innovation and growth across platforms
  • Search no longer necessarily starts on Google
  • Short videos and connected TV are more popular than ever
  • Privacy and security are top of mind for consumers and regulators
  • Continued economic uncertainty is taking a toll on consumer metrics

What do these trends mean for marketing strategy in 2024?

Despite all these changes, the fundamentals of what unites marketers remain the same: understanding and meeting user needs.

-Vish Sastry Rachakonda, Founder & CEO, iQuanti

Key Numbers

Countries Google’s Search Generative Experience is being rolled out to


Microsoft’s QoQ growth, it’s strongest ever


Gen Z follow a business after watching a Reel

Daily shares of Reels content on Meta


QoQ marketing spend on credit cards as a category

Active digital customers added by Wells Fargo in Q3 2023

In Focus

Getting Ready for 2024

Leveraging the Big Changes of 2023

Following a year of unprecedented changes, four trends will
reshape the performance marketing ecosystem in 2024

Find out what these transformative trends are — and what they mean for your
2024 digital marketing strategy.

Download the report for more insights on what these trends mean for you.

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